by Dr. Natalie | Jan 28, 2015 | Customer Experience, Customer Service, Dr. Natalie's Blog, Leadership, ROI of Social Media
This post is about five ways to deliver exceptional customer care in 2015. Customer service and support is shifting to a customer success management model. This is the ability to deliver great, consistent customer experiences across all channels that drive retention,...
by Dr. Natalie | May 26, 2013 | ROI of Social Media, Social PR, Marketing and Advertising
Many enterprises are considering social media and are wondering if there is return on the investment. I’ve taken a stab at calculating an ROI when social media is applied to customer service. The result? Large ROIs and benefits to every part of the company!...
by Dr. Natalie | May 22, 2013 | Dr. Natalie's Blog
This summer, I’ll be teaching an online course through UCLA titled “Digital Marketing Mastery.” The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business...
by Dr. Natalie | Apr 16, 2013 | Dr. Natalie's Blog
This week, I interview an up and coming game base marketing company at NMX and we talk all things gamification. At Social Business Builders, we work with brands & software companies to deliver increased revenue and decreased costs. Our Motto? Learn. Share. Grow!...