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The Need for Customer Experience is Based on Science Not Myth

The Need for Customer Experience is Based on Science Not Myth

TweetThe need for customer experience to improve is not a myth. In fact, here’s why. Noted psychology researcher and writer Mihaly Csíkszentmihályi observed in 1998 that people who perform seamless, sequence-based activities on a regular basis are happier than people...
New Report: Neuroscience Proves Customer Experience (CX) Isn’t Just Fluff

New Report: Neuroscience Proves Customer Experience (CX) Isn’t Just Fluff

TweetWhat’s the Importance of CX? There’s a lot of talk about creating a great customer experience. Seems the world has gone from being concerned with CRM to customer experience. And every vendor is talking about it- whether its a marketing vendor,...

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