by Dr. Natalie | Dec 16, 2013 | Dr. Natalie's Blog
Twitter keeps revamping its program ‘Twitter for Business’ frequently. Whether it’s small or big business, use of Twitter is on the rise. According to Constant Contact survey, 25 percent small business owners see Twitter effective for their business in 2013, while in...
by Dr. Natalie | Dec 7, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
The Consumer Advocacy Stage Research shows that while a customer might be temporarily “loyal,” that loyalty may not necessarily translate into consumer advocacy, the last stage in the new customer lifecycle. If the customer experience is good, often brand advocates...
by Dr. Natalie | Jul 17, 2013 | Dr. Natalie's Blog, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social Media Monitoring, Social PR, Marketing and Advertising
The rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile, et al, will be a determining factor for...
by Dr. Natalie | Jul 9, 2013 | Customer Experience, Dr. Natalie's Blog, Webinars
Space is limited. Reserve your Webinar seat now at: https://www4.gotomeeting.com/register/267308527 Date: Thursday, August 15, 2013 Time: 12:00 PM – 1:00 PM EDT Most companies started out in social media with a very tactical approach. They created a twitter...
by Dr. Natalie | Jul 4, 2013 | Big Data, Customer Experience, Dr. Natalie's Blog, Leadership, Marketing Software, Social Business and Social Media Case Studies
Historically brands were managed via brand guidelines that specified font, colors, icons, visual imagery, logos, and design—all of which were incorporated in the brand’s vision, mission, positioning and benefits. The brand “toolkit”—before social media— was about...
