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Dr. Natalie’s Research Agenda and Published Research

Dr. Natalie’s Research Agenda and Published Research

TweetIf you are wondering what I have been up to lately, I thought I would put all the research I have published  into one place. Here’s a list of Dr. Natalie’s completed and published research and soon to be published content! It ranges from IOT,...
New Report: Delivering Top Experience Management across the Web, Mobile and Commerce

New Report: Delivering Top Experience Management across the Web, Mobile and Commerce

TweetIn this new report we look at some of the key concepts for defining the elements required for superb experience management in the digital business disruption era. Clients can use document as a source for planning and work closely with both the business and...
Salesforce Transforms Big Data Into Customer Success with the Salesforce Analytics Cloud

Salesforce Transforms Big Data Into Customer Success with the Salesforce Analytics Cloud

TweetThe Big Data bug has Just About Bit Everyone. Salesforce announced their Analytics Cloud ecosystem will include: Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta. It’s true there is more data that ever before. But the key with data is to...
The CMO is Dead: CMOs Use Big Data To Become Chief Revenue And Innovation Officers

The CMO is Dead: CMOs Use Big Data To Become Chief Revenue And Innovation Officers

TweetI know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing...

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