by Dr. Natalie | May 21, 2015 | CEO, CFO, Chief Revenue Officer, CIO, CMO, Content Marketing, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Dr. Natalie's Blog, Leadership, Marketing Optimization, Organizational Change Management, Social Innovation, Webinars
As digital business is emerging, it’s disrupting business. What does that mean? It means that how you do business must change. And it’s not just adding a Twitter feed or creating a Facebook page. It’s much more than that. It really means that you...
by Dr. Natalie | Apr 18, 2014 | Chief Revenue Officer
My report is about how CMOs can use big data and analytics to transform marketing decision-making and advance corporate innovation by using big data to optimize your marketing efforts. The way I went about writing this report was I interviewed both vendors and CMOs...
by Dr. Natalie | Apr 13, 2014 | Big Data, Chief Revenue Officer, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Organizational Change Management
I know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing Campaign...
by Dr. Natalie | Sep 7, 2013 | Customer Experience, Dr. Natalie's Blog, Leadership, ROI of Social Media, Social Innovation
This talk is about the ROI of Acknowledgement. Some might think that’s something that can’t be measured. In fact, there are many things that people claim can’t be measured. At the Spigit Innovation Summit I presented the idea that if employees and...
