by Dr. Natalie | Oct 19, 2016 | Contact Centers, CRM, Customer Experience, customer experience maturity, Customer Service, Customer Service Agents, Dr. Natalie's Blog, ROI of Contact Centers, ROI of Customer Care, ROI Of Customer Experience, ROI of Customer Service
Constellation Research is launching a new program, and I’m happy to share that the vendors that have been listed on the Constellation ShortList™ for Customer Service and Contact Center Software. The program offers buyers of technology a list of offerings to consider...
by Dr. Natalie | Oct 12, 2016 | B2B Customer Success Management, CEO, CFO, Chief Revenue Officer, CIO, Cloud Computing, Cloud Technology, Customer Experience, customer experience maturity, Customer Success Management, CX, Digital Disruption, Digital Performance Management, digital transformation, Dr. Natalie's Blog, Performance Management
Digital Performance Management provides companies with the analytics to determine if their customer experience is optimized. The Constellation ShortList presents vendors in different categories of the market relevant to early adopters. In addition, products included...
by Dr. Natalie | Jan 8, 2016 | B2B Customer Success Management, CMO, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Leadership, Marketing Optimization, Organizational Change Management
The complexity of marketing has increased exponentially. The question on many CMO’s mind’s range from: Do I have the right technology? Am I using what I have well? What else do I need? Are my processes efficient and effective to take advantage of...
by Dr. Natalie | Aug 20, 2015 | Big Data, Chief Revenue Officer, CMO, Customer Experience, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Mobile Commerce
Is Personalization At Scale Possible? Personalization at scale has long been a desired capability of many Marketers. Being able to deliver personalized messages would not only differentiate a brand from all the others that are trying to do this, but miss terribly....
by Dr. Natalie | Dec 22, 2014 | Big Data, CEO, CFO, Chief Revenue Officer, Content Marketing, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Marketing Software
While difficult to do and very important, offline spending and digital marketing need to get connected. CMO’s need this data to make the right calls on their marketing mix and shape their priorities. Datalogix connects offline consumer spending to digital...
