Constellation ShortList™ Customer Service and Contact Center Software

Constellation ShortList™ Customer Service and Contact Center Software

TweetConstellation Research is launching a new program, and I’m happy to share that the vendors that have been listed on the Constellation ShortList™ for Customer Service and Contact Center Software. The program offers buyers of technology a list of offerings to...
Constellation ShortList™ for Digital Performance Management

Constellation ShortList™ for Digital Performance Management

TweetDigital Performance Management provides companies with the analytics to determine if their customer experience is optimized. The Constellation ShortList presents vendors in different categories of the market relevant to early adopters. In addition, products...
The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

Tweet  The complexity of marketing has increased exponentially. The question on many CMO’s mind’s range from: Do I have the right technology? Am I using what I have well? What else do I need? Are my processes efficient and effective to take advantage...
Maximizing Personalization to Differentiate Brands While Increasing ROI, & Loyalty Customer Experiences

Maximizing Personalization to Differentiate Brands While Increasing ROI, & Loyalty Customer Experiences

TweetIs Personalization At Scale Possible? Personalization at scale has long been a desired capability of many Marketers. Being able to deliver personalized messages would not only differentiate a brand from all the others that are trying to do this, but miss...
Oracle Ups the Their Analytics Game: Signs an Agreement to Acquire Datalogix

Oracle Ups the Their Analytics Game: Signs an Agreement to Acquire Datalogix

TweetWhile difficult to do and very important, offline spending and digital marketing need to get connected. CMO’s need this data to make the right calls on their marketing mix and shape their priorities. Datalogix connects offline consumer spending to digital...

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