by Dr. Natalie | Apr 12, 2013 | Dr. Natalie's Blog
Socially Responsible F-commerce As the awareness around sustainability and social responsibility increases, brands are doing more and more to donate to charities and do more for their communities as part of their day-to-day strategies and operations. What is social...
by Dr. Natalie | Jan 22, 2013 | Dr. Natalie's Blog
Some brands have chosen an f-commerce strategy where their main focus is on enabling their regular e-commerce site with social graph Facebook plug-ins so that fans can see on the traditional e-commerce site what their Facebook friends and family like. The reason for...
by Dr. Natalie | Jan 11, 2013 | Dr. Natalie's Blog
Facebook offers a variety of methods to do business using its f-commerce tools. They range from the setting up entire virtual storefronts, creating access to existing brand websites, social interaction with customers and clients and brand marketing. Facebook...
by Dr. Natalie | Nov 23, 2012 | Dr. Natalie's Blog
Facebook as a Marketing Funnel Many businesses are investing resources into building a Facebook presence for their brand to engage with fans, advocates, ambassadors, press, influencers, and customers. The question for most businesses is how to move the page from just...
by Dr. Natalie | Nov 20, 2012 | Dr. Natalie's Blog
Why is it important for brands to have a Facebook e-commerce capability? Mike Fauscette, an Analyst at IDC Consulting says, “In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.” Why...
