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Exceprt from “Like My Stuff”: Socially Responsible F-commerce

Exceprt from “Like My Stuff”: Socially Responsible F-commerce

by Dr. Natalie | Apr 12, 2013 | Dr. Natalie's Blog

Socially Responsible F-commerce As the awareness around sustainability and social responsibility increases, brands are doing more and more to donate to charities and do more for their communities as part of their day-to-day strategies and operations. What is social...
An Excerpt from “Like My Stuff” Chapter 5: Social Marketing with Facebook Plug-ins

An Excerpt from “Like My Stuff” Chapter 5: Social Marketing with Facebook Plug-ins

by Dr. Natalie | Jan 22, 2013 | Dr. Natalie's Blog

Some brands have chosen an f-commerce strategy where their main focus is on enabling their regular e-commerce site with social graph Facebook plug-ins so that fans can see on the traditional e-commerce site what their Facebook friends and family like. The reason for...
“Like My Stuff” Chapter 2: How Does F-commerce Work?

“Like My Stuff” Chapter 2: How Does F-commerce Work?

by Dr. Natalie | Jan 11, 2013 | Dr. Natalie's Blog

Facebook offers a variety of methods to do business using its f-commerce tools. They range from the setting up entire virtual storefronts, creating access to existing brand websites, social interaction with customers and clients and brand marketing.   Facebook...
“Like My Stuff” Chapter 1: Why Do Business on Facebook? (Part 2)

“Like My Stuff” Chapter 1: Why Do Business on Facebook? (Part 2)

by Dr. Natalie | Nov 23, 2012 | Dr. Natalie's Blog

Facebook as a Marketing Funnel Many businesses are investing resources into building a Facebook presence for their brand to engage with fans, advocates, ambassadors, press, influencers, and customers. The question for most businesses is how to move the page from just...
“Like My Stuff” Chapter 1: Why Do Business on Facebook?

“Like My Stuff” Chapter 1: Why Do Business on Facebook?

by Dr. Natalie | Nov 20, 2012 | Dr. Natalie's Blog

Why is it important for brands to have a Facebook e-commerce capability? Mike Fauscette, an Analyst at IDC Consulting says, “In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.” Why...
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