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How GM Uses Social Media to Listen and Engage Customers

How GM Uses Social Media to Listen and Engage Customers

TweetHaving worked for GM years ago and lived in Detroit, the motor capital, it was really interesting to see how GM is using social media to listen and engage customers – in marketing as well as customer service. This new case study shows the depth and strength...
Customer Self-Service Doesn’t Matter! That’s a False Paradigm!!!

Customer Self-Service Doesn’t Matter! That’s a False Paradigm!!!

TweetIt’s just not true. Customer self-service is one of the key capabilities of any company that actually cares about their customers. Companies contemplating a self-service customer care solution to support digital customer experiences should consider the...

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