by Dr. Natalie | Dec 14, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
Thanks for checking back in, lives dive right back in to the final part of this study! 3. Get Credit for Delivering Great Experiences Social media isn’t just for fun anymore; it has evolved into a critical channel for customer outreach and customer feedback. Social...
by Dr. Natalie | Dec 1, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
Welcome to Part 4 of this topic! I hope you’re finding it informative so far. 3. Deciding When (and When Not) to Take Action on Customer Feedback Almost all businesses collect feedback from their customers. The problem is that few incorporate that feedback into their...
by Dr. Natalie | Jul 4, 2013 | Big Data, Customer Experience, Dr. Natalie's Blog, Leadership, Marketing Software, Social Business and Social Media Case Studies
Historically brands were managed via brand guidelines that specified font, colors, icons, visual imagery, logos, and design—all of which were incorporated in the brand’s vision, mission, positioning and benefits. The brand “toolkit”—before social media— was about...