by Dr. Natalie | Aug 25, 2015 | Big Data, CMO, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
Being able to make better use of your Marketing leads is the difference between closing deals and not. One of the most important aspects of marketing is to be able to have better discernment around the leads. And one way to understand which leads are really important...
by Dr. Natalie | Jan 27, 2015 | Big Data, Chief Revenue Officer, CMO, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management
Marketo commissioned the Economist Intelligence Unit to do a survey where they asked nearly 500 CMOs and marketing leaders from around the world on where they think marketing stands today and where marketing’s headed in 2020. It’s the first of of an annual survey....