by Dr. Natalie | Feb 22, 2016 | Branded, CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics, Social PR, Marketing and Advertising
Yes, the Superbowl has passed, but I couldn’t pass up this story. In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. You can watch the clip here:...
by Dr. Natalie | May 21, 2015 | B2B Customer Success Management, Chief Revenue Officer, CMO, Conferences, Customer Experience, Customer Service, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, Online Communities, Organizational Change Management
Social Customer Care Social Customer Care, simply put, has become an expectation amongst consumers. Social Customer Care is one of the most important aspects of the customer experience. Telling your community that you’re accessible on social channels delivers a...
