by Dr. Natalie | Sep 2, 2014 | Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
As I was taking a briefing this morning by the CMO and team at Act-0n Software, I really saw the connection that is sorely needed between Marketing and Sales and Customer Service. Sales can often be found complaining that they’d have more sales if Marketing gave...
by Dr. Natalie | Jul 15, 2014 | CMO, Dr. Natalie's Blog
Act-on Software provides marketing automation for small and mid-sized businesses. Their latest platform enhancements are designed to empower marketers to customize individual user experiences as well as reports for marketers based on unique business processes. Act-On...
by Dr. Natalie | Apr 22, 2014 | Chief Revenue Officer, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
As the application for the Constellation Research Super Nova Awards are coming up soon (and winners revealed at the Constellation Research Conference, The Connected Enterprise, I am listening very closely for companies that are actually implementing their marketing...
by Dr. Natalie | Apr 18, 2014 | Chief Revenue Officer
My report is about how CMOs can use big data and analytics to transform marketing decision-making and advance corporate innovation by using big data to optimize your marketing efforts. The way I went about writing this report was I interviewed both vendors and CMOs...
by Dr. Natalie | Apr 13, 2014 | Big Data, Chief Revenue Officer, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Organizational Change Management
I know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing Campaign...
