by Dr. Natalie | Oct 23, 2013 | Big Data, Customer Experience, Customer Service, Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Featured, Leadership, Organizational Change Management, ROI of Social Media, Social Analytics
Publications, Books, Articles and Research Of Dr. Natalie Petouhoff. I was recently asked to create a list of all the things I’ve written… I not sure I have them all… but here’s a list of white papers, chapter in books, books I’ve...
by Dr. Natalie | Nov 15, 2012 | Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Social Analytics, Social Business and Social Media Case Studies, Social Commerce, Social CRM, Social Media & Digital Comm Education
Wondering about a field guide to transforming your organization into a social business? Check out SOCIALIZED! How the Most Successful Businesses Harness the Power of Social by Mark Fidelman. Authored by Forbes.com writer Mark Fidelman, this 288-page “playbook” is...
by Dr. Natalie | Apr 17, 2012 | Leadership, Organizational Change Management, ROI of Social Media, Social Business and Social Media Case Studies, Social Media & Digital Comm Education, Social PR, Marketing and Advertising, Women Firsts
Social Media education seems to be really important these days. The course I am teaching at UCLA is designed to help people put social media into a business context. Forbes Social Media and Mobilized Columnist, Mark Fidelman, will be writing about the event and the...