Silicon Beach @ USC: Sept 12-13, USC Campus, Los Angeles California

The rapid transformation of the communications, technology, and content sectors has created unprecedented opportunity in Southern California for Hollywood studios, application and service providers, investors, and entrepreneurs. Silicon Beach @ USC will provide a unique forum where business and technology leaders can connect with creative visionaries and entrepreneurs.  Tickets:

Silicon Beach Awards – Venture Competition –Presenters Include:

  • Andrew Stalbow, Rovio
  • Paul Bricault, Amplify.LA
  • Chris DeWolfe, SGN
  • Mitch Singer, Sony Pictures Entertainment
  • David Wertheimer, Fox Broadcasting Co.

What is Silicon Beach @ USC?

The rise of technology startups in the Los Angeles area, combined with unique access to Hollywood’s entertainment studios and creative talent, is creating a new hub for entrepreneurship. Industry leaders are increasingly referring to this intersection as ‘Silicon Beach’ and the University of Southern California will play a significant part in shaping a vision for its future.

Led by the Lloyd Greif Center for Entrepreneurial Studies and the Institute for Communication Technology Management (CTM), USC’s Marshall School of Business will host Silicon Beach @ USC, a two-day event highlighting innovation in digital media and technology, on September 12-13, 2012 on the USC campus.

Silicon Beach @ USC will consist of a two day forum: September 12 will feature a competition for new ventures pursuing opportunities in new media platforms and digital content and services. Organized by the Greif Center for Entrepreneurship, teams will compete for $50,000 in prize money. On September 13, CTM will convene an intimate conference for industry leaders, entrepreneurs, investors, faculty and students focused on the intersection of technology and digital content.

Silicon Beach Awards

For the first time ever, USC will be presenting a Silicon Beach Award for innovation in digital media and technology. New ventures comprised of students or alumni from USC will be welcome to compete, and submission details will be available on the USC website. The award will include a significant cash prize. The venture competition will culminate in a final round which will be held on the USC campus on September 12.

**To enter the venture competition, please follow this link. Deadline for applications was Aug 15. NOTE: Attendance at Silicon Beach Awards Venture Competition is by invitation. Please contact if you are interested in receiving an invitation.

Silicon Beach @ USC Conference

The Silicon Beach @ USC conference will be a day-long event featuring rising leaders in entertainment, technology, new media platforms, entrepreneurship and investment. Sessions will explore the collision of the technology and entertainment businesses, the rise of new ventures taking advantage of traditional Hollywood content and new media platforms, and opportunities for innovation and new ventures in the industry. Presenters will also discuss the unique advantages of launching new initiatives in Southern California. Speakers for the event include Andrew Stalbow, North America GM for Rovio, and Paul Bricault, founder of Amplify.LA.

For more information on Silicon Beach @ USC, including attendee and press registration, venture competition details, criteria for judge and presenter selection, and sponsorship opportunities, please contact Jay Tucker at 213-740-0980 or by e-mail at

Espree Devora, aka “the Girl who Gets it Done” is a business development and marketing strategist. She helps Start Ups create business systems and gain customer traction. In her early 20s she founded ZexSports, a digital media company that connected brands to youth through local action sports events. Now, a decade later, she has given talks on interactive content and social media to organizations such as CBS, South by Southwest Interactive, International Association of Skateboard Companies and USC Executive MBA.Her secret personal hobby is taking pics of cool sneakers for her photo blog Sneaks Attack using the Posterous mobile app on her phone.You can send a tweet to Espree here @espreedevora

Avesta Rasouli is the founder of Coloft, a community based workspace for startups, entrepreneurs, and freelancers, and the unofficial tech hub of LA, located in Santa Monica, CA. He is also an advisor and mentor to several startups.

Beverly Macy is the CEO of Gravity Summit TV and a highly sought-after public speaker and thought leader in the power of social media on communication and business today. She contributes regularly to The Huffington Post, writing insightful articles about real-time social media, global branding, social learning architecture, communications and business process.   She is also the best-selling author of The Power of Real-Time Social Media Marketing.

She consults with corporate, academic, and governmental organizations on a variety of topics ranging from global marketing and branding to using real-time social media trends to generate top line growth. Her clients have included Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, Boeing, ReachMD, Amgen, and Weber Shandwick.

Meet The Team

The Event Team for Silicon Beach @ USC represents three organizations at USC: The Institute for Communication Technology Management (CTM) and the Lloyd Greif Center for Entrepreneurial Studies at the Marshall School of Business, and the Entertainment Technology Center (ETC) at USC’s School for Cinematic Arts.

Lucy Hood | Executive Director, CTM

Lucy Hood, Executive Director, CTMLucy Hood, head of USC’s Institute for Communication Technology Management (CTM), is a highly respected industry expert in telecom strategy and innovator in digital content. CTM is the world’s leading Institute at the intersection of technology and content, offering its members cutting-edge global research and business strategy, executive education and leadership forums for the digital industry. CTM’s corporate partners include AT&T, Verizon, HP, Cisco, Qualcomm, Motorola, Alcatel-Lucent, Ogilvy, Intel, Adobe, Fox and Disney.

Prior to joining USC’s Marshall School of Business, Hood was founder and President of Fox Mobile Entertainment and Senior Vice President at News Corporation. Lucy Hood and her team led the groundbreaking “American Idol” mobile efforts, which introduced text messaging to mass media in the United States in 2001. Hood was a key executive in launching numerous technology businesses at Fox, including and FX Cable.

Gene Miller | Director, Lloyd Greif Center for Entrepreneurial Studies

Gene Miller is an Assistant Professor of Clinical Entrepreneurship at USC and the Director of the Lloyd Greif Center for Entrepreneurial Studies. He has been a general partner of Miller and LaHaye, L.P. as well as a general partner of private venture capital firms, Peregrine Ventures II, L.P and Peregrine Associates.

Prior to founding Peregrine, Mr. Miller was the founding principal of the venture capital program of Xerox Development Corporation. Mr. Miller is also a director of Somatogen, Inc. and Raytel Corporation, two publicly traded portfolio companies.

Ken Williams | CEO & Executive Director, Entertainment Technology Center (ETC)

Ken Williams, USC Entertainment Technology CenterKen Williams is a longtime entertainment and media professional including an almost 20-year career at Columbia Pictures and Sony Pictures, where he founded the Digital Studios Division and co-founded Sony Pictures Imageworks, the Academy Award winning visual effects, animation and multimedia company. For the past two years, he has been a private investor and consultant in the entertainment and media space.  Previously, Ken held C-level positions with Captive Media LLP, Ascent Media Group, and Technicolor Digital Cinema, LLC.

Jay Tucker | Associate Director, CTM

Jay Tucker, CTMJay Tucker oversees marketing at the Institute for Communication Technology Management. He is responsible for communicating CTM’s vision, thought leadership, educational offerings and major events to CTM members and the larger community. Jay also handles CTM’s forums and programs, including Silicon Beach @ USC, CTM’s executive education, and the Executive Roundtable. Since joining the Institute, Jay has re-launched CTM’s Advanced Management Program, the flagship five-day educational experience for rising leaders. Jay also helped to co-author the strategic plan for the Marshall School of Business.

Bob Lambert Chief Strategic Officer, Entertainment Technology Center

Bob Lambert, Entertainment Technology CenterBOB LAMBERT is chief strategic officer and chairman emeritus of the USC Entertainment Technology Center, and has served in senior executive roles for The Walt Disney Company, Paramount Pictures, Western Technologies, and on boards of technology firms and industry consortia.  He is a SMPTE Fellow, a member of the Academy of Motion Picture Arts and Sciences and the World Technology Network, and is an awards judges for emerging technologies for the Academy of Television Arts & Sciences and the InventNow program.

Phil Lelyveld, Entertainment Technology Center

Phil Lelyveld manages projects and guides the strategy of the Entertainment Technology Center (ETC) within USC’s School of Cinimatic Arts.

He is leading a content hyper-personalized content offer project that is designed to be of mutual benefit to both ‘Silicon Valley’ and ‘Hollywood.’ The goal of the project is to offer appropriate, relevant content to an individual at the ‘monetizable moment’ when it is useful to them.

Phil launched and continues to manage the Consumer 3D Experience Lab at the USC ETC.  The Lab, which is funded by the CTOs of the major Hollywood studios and other companies, addresses stereoscopic 3D in the home, on personal devices, in public spaces, in advertising, and in theaters.  The Lab also covers 3D audio and 3D printers to its coverage.

Phil is an Entertainment Technology research, strategy, and product development consultant who advises clients on emerging business opportunities.  His recent work includes alternative uses for movie theaters, transmedia trends and opportunities, two annual reports on future business opportunities for the Post Production Industry, and the future of museums in the digital age.   He has significant expertise in the technical, legal, and business issues associated with the production, distribution, and monetization of content and services, which he acquired during his 10 years as the VP Digital Industry Relations within Disney’s corporate New Technology and New Media strategy group.

Learn more about Philip at

Carolyn M. Cohen serves as assistant director of budgets and operations for the USC Marshall School of Business Institute for Communication Technology Management (CTM). She began working with CTM in May of 2012. Prior to this, she worked at the USCTRIO Programs and the School of Cinematic Arts.

Carolyn graduated from the University of Wisconsin-Whitewater with a bachelor’s degree in International Relations and a minor in Spanish. She attended the USC School of Policy, Planning, and Development, and graduated with a Master of Public Administration in 2007. She enjoys being a resident of the University Park neighborhood in South Los Angeles, where she and her husband have resided since 2001.


Speaker Biographies


Silicon Beach @ USC
Tutor Campus Center | University of Southern California | Sept 12-13, 2012

Home | About | Attend | Speakers | Schedule |  Sponsors | Organizers | Contact

Andrew Stalbow, Rovio
Andrew Stalbow, Rovio
Andrew Stalbow is General Manager of North America for Rovio Entertainment, where he is responsible for growing Rovio’s entertainment franchises ‘Angry Birds’ and ‘Amazing Alex’. Andrew is focused on developing new revenue streams for the company by building partnerships with the entertainment industry, growing the company’s burgeoning video animation business, and working with the biggest consumer brands, retailers and digital distribution platforms.In his previous role as Senior Vice President of Mobile at Fox Digital Entertainment, Andrew was responsible for app publishing and video licensing for 20th Century Fox properties such as ‘Glee’, ‘Avatar’ and ‘The Simpsons’, and worked with Rovio on the development of the Angry Birds Rio game, a unique integration between ‘Angry Birds’ and the Fox film ‘Rio’.Prior to this, Andrew served as Vice President, International for Fox Mobile Entertainment based in London. Before Fox, Andrew was in business development at Vodafone Group, where he negotiated international content and marketing agreements for 29 operating companies around the world.Andrew lives in Los Angeles with his wife and three children.
Chris DeWolfe, Social Games NetworkChris DeWolfe, Social Games Network Digital entrepreneur Chris DeWolfe is best known as co-founder and former CEO of MySpace from 2003 to 2009, the social network that redefined the concept of socializing around shared interests. Under DeWolfe’s leadership, MySpace grew exponentially. At launch in 2003, MySpace attracted an average of 300,000 new members daily, and when he left the company in 2009, it had more than 125 million monthly active users globally.DeWolfe continues his entrepreneurial mission at SGN. As CEO, DeWolfe led the acquisitions and rollup of MindJolt, SGN and HallPass Media, creating a leading independent multiplatform game developer and publisher. Responsible for more than 12 top 10 titles on the iTunes Store and three number one titles on the Amazon Appstore, SGN has 35 million monthly active users, 45 million mobile downloads and more than 80 million installs on Facebook. DeWolfe has been featured on the cover of Fortune magazine twice, was named one of TIME’s 100 most influential people in the world (2007), and chosen by Barbara Walters as one of her 10 most fascinating people (2007).DeWolfe has a B.A. degree in Finance from the University of Washington and an MBA from the University of Southern California and was honored by the latter as Alumni Entrepreneur of the Year (2006). DeWolfe served on the board of directors of the Los Angeles County Museum of Art; he lives in Los Angeles.
Paul Bricault, Amplify.LAPaul Bricault, Amplify.LA Paul Bricault is a Venture Partner at Greycroft Partners in the firm’s West Coast Office. He currently sits on the board of directors of LIveFyre and is a board observer at Klout.He is also the founder of a tech accelerator in SoCal — which launched in November 2011.  Paul has been an active angel investor and advisor in start-ups such as Beach Mint (LA), (NYC), Burstly (LA), ContextLogic (SF), Fivestar (Seattle), Gamesalad (Austin), Kickback (SF), LaunchRock (Philadephia), Needly (LA), OpenBucks (SF), Playdek (LA), Pose (LA), and Wide Orbit (SF).Previously, Paul was the founder of The Mailroom Fund (MRF) – a venture fund in partnership with Accel Partners, Venrock and AT&T that focused on early stage investments in Southern California-based digital media firms. He founded MRF during his 16 year tenure at the William Morris Agency (WMA) where he served as a member of the Board of Directors in his role as Executive Vice President and head of both the Global Marketing Practice and the Digital Media Group. Prior to WMA, Paul worked at Paul Kagan Associates where he ran the Los Angeles office for the Carmel-based media valuation and consulting firm and was responsible for covering the worldwide film, television and new media industries from 1989-1994.Paul is currently an Adjunct Professor at the Graduate School of Cinema-Television at the University of Southern California where he has taught a course for the last 17 years on the Impact of Technology on Media.He has an M.A. in Communications Management from the Annenberg School of Communication at the University of Southern California and a combined Honors B.A. in English Literature and International Relations from the University of Western Ontario in Canada (where he grew up).
Evan & Gregg Spiridellis, co-founders, JibJab & StorybotsEvan & Gregg Spiridellis, co-founders, JibJab & Storybots Evan Spiridellis is the co-founder and one of the CEO Guys at JibJab. He studied drawing and painting but after school got into photography and puppet making. “I started JibJab in ’99 with my brother and everyday since has been an adventure. I love making stuff for the interweb.”Gregg Spiridellis co-founded JibJab with his brother Evan in 1999, back in an era when it was cool to turn down lucrative job opportunities after getting your Wharton MBA to purse dot com glory. Five years later, Gregg and his brother achieved “overnight success” when their election parody of George Bush and John Kerry singing ‘This Land is Your Land’ became a global sensation, leading Peter Jennings to name the brothers ‘People of the Year’. Since then, Gregg and Evan have established JibJab as a leading innovator in online entertainment, not only for their viral satires, but also for their eCards and personalized entertainment product, Starring You!®.Today, JibJab is backed by Polaris Venture Partners, Overbrook Entertainment, Sony Pictures, and 37 artists, technologists and business people working hard to reinvent the way entertainment is created, produced, and distributed in a digital world. Prior to JibJab, Gregg worked for investment banks Goldman Sachs and Bear Stearns.
Mitch Singer, Sony Pictures EntertainmentMitch Singer, Sony Pictures Entertainment 



Mitch Singer is Chief Digital Strategy Officer for Sony Pictures Entertainment (SPE) and Executive Vice President of New Media and Technology.Singer is responsible for coordinating digital policy across all Sony Pictures’ businesses. He focuses on emerging and disruptive technologies and evaluates and develops adaptive business models to stay ahead of the technological curve.In addition to developing new consumer usage models, Singer plays a central role in Sony Pictures’ worldwide anti-piracy and digital rights management efforts.Singer represents the studio in numerous standards setting activities, including serving as President of DECE (, which is a nearly 50-member, cross-industry consortium dedicated to creating open standards for digital entertainment distribution with a goal of enabling consumers to acquire and play content across a wide range of services and devices. Singer also sits on the boards of MovieLab, DVD CCA, Entertainment Technology Center USC, and the HDBaseT Alliance.Mr. Singer received both his JD and MBA from the University of San Diego.
David Wertheimer, Fox Broadcasting Co.David Wertheimer, Fox Broadcasting Co. Mr. David B. Wertheimer has been President of Digital at FOX Broadcasting Company, Inc. since October 2011. Mr. Wertheimer is responsible for FOX Broadcasting’s strategy, operations and ventures in digital entertainment and emerging media platforms, including online viewing, websites, apps, games, digital network incubation and audience engagement through social networks. He serves as the Managing Director of Institute for Creative Technologies.Mr. Wertheimer is a Computer Scientist/ Technologist and the former President of Paramount Digital Entertainment division of Paramount Pictures. He served as the Chief Executive Officer of Entertainment Technology Center@USC. He has over 15 years experience in developing new technologies and managing businesses (ranging from start-ups to divisions within publicly traded companies).Since 2001, Mr. Wertheimer has run GreenCap Investments & Consulting, which has helped clients develop new products and new strategic marketing, sales and technology plans, and has overseen execution – including technology development efforts, bringing products from concept stage to market.Prior to GreenCap, Mr. Wertheimer founded WireBreak Entertainment and served as its the Chief Executive Officer. Before WireBreak, he served as President of the Digital Entertainment division of Paramount Pictures, where he was recruited by the 83-year old, multi-national studio to help develop and build a digital distribution business.

Before joining Paramount, Mr. Wertheimer helped Larry Ellison and team at Oracle define a product and strategy for client/server, distributed media-related databases and developed high-level relationships with the largest entertainment entities around the globe. Prior to Oracle, Mr. Wertheimer helped Steve Jobs and team launch NeXT’s first series of products and expanded its reach into new areas – performing high-level sales and business development and setting up new sales, marketing & distribution channels both domestically and abroad.

Mr. Wertheimer serves as a Director of Infostreet, Inc. He has been a Director of Entertainment Technology Center@USC since March 2012. He served as an Executive Director of Entertainment Technology Center@USC.

Mr. Wertheimer is widely regarded as a thought leader in the world of interactive entertainment and digital content distribution, and has been profiled in the Wall Street Journal, USA Today, The Hollywood Reporter, Variety, CNN, and numerous other publications.

Mr. Wertheimer holds a degree in Computer Science and Business from Duke University, where he graduated Cum Laude and Phi Beta Kappa.

Mitch Feinman, YouTubeMitch Feinman, YouTube  A leading voice in digital entertainment with over 20 years experience in online, mobile and other new forms of media, Mitch Feinman’s accomplishments have ranged from running the American Idol text-messaging program to launching the first websites for The Oprah Winfrey Show and The Academy Awards.Currently, Mitch oversees partnerships with mobile operators globally for Google’s YouTube division, including distribution of YouTube’s mobile and TV products/versions with Apple, France Telecom, Verizon, Virgin Media and SK (Korea), among others.Previously, Mitch was a Senior Vice President at News Corp., including founding and running Fox Mobile Entertainment, which grew to over $15 million in revenue in 2 ½ years. During a five year tenure Mitch also managed the hugely successful American Idol program (for which he won a Guinness Book of World Records award for nearly 100 million votes in the show’s seventh season) – and developed new content and distribution channels worldwide, including the FOX InFlight Channel on JetBlue. In addition, Mitch accomplished numerous industry firsts such as the development of a made-for-mobile original series and coining the term to describe it – Mobisode®. Based on the television show 24, the first Mobisode Series launched in 25 countries and seven languages in a partnership with Vodafone – the world’s largest wireless provider – and was followed by seven other Mobisode Series. His work earned him an Emmy nomination for best original entertainment programming created for non-traditional viewing platforms.In addition to his pioneering efforts in mobile video, Mitch also spearheaded – in partnership with Sprint – the industry’s first ad-supported Mobisode Series, “Prison Break: Proof of Innocence,” sponsored by Toyota Yaris. Mitch also negotiated licensing and distribution deals for FOX properties that are still best-selling mobile content and games globally, including The Simpsons, Family Guy and Ice Age.Prior to FOX, Mitch headed ABC’s online business development and marketing at The Walt Disney Company, where during his five-year tenure helped to launch as well as and in conjunction with The Academy of Motion Pictures Arts and Sciences and Harpo Productions, respectively. He has also held positions at Regis McKenna, a marketing strategy consulting firm based in Silicon Valley for over 35 years, and Prodigy, the country’s first consumer online service founded by IBM and Sears.

Mitch frequently guest lectures at both UCLA’s prestigious Anderson School of Business as well as USC’s Communications & Technology Management Institute. He is also a regular speaker/moderator at industry events and conferences, including CTIA WIRELESS, Digital Hollywood and the Mobile Marketing Association (MMA) where he was a member of the Executive Board for 3 years. Mitch graduated magna cum laude with a BA from the University of Pennsylvania and also earned an MBA from the Kellogg School of Management at Northwestern University.

Liz Gasser, Qualcomm LabsLiz Gasser, Qualcomm Labs Liz Gasser is senior director of business development for Qualcomm. Gasser is responsible for developing business strategies and managing operations for new technologies and platforms that Qualcomm is seeking to commercialize through its Qualcomm Labs group.Prior to this role, Gasser led Strategic Business Development for Qualcomm Internet Services, where she focused on new business, partnership, and innovation opportunities. She drove the acquisition of Xiam Technologies in 2008, reinforcing the group’s ability to deliver more engaging mobile experiences that are contextual and relevant to consumers.Before coming to Qualcomm in 2006, Gasser spent five years at Openwave Systems, where she held a variety of roles in business strategy, product marketing and product management. Prior to Openwave, Gasser worked as a management consultant in both San Francisco and London engaging with companies on go-to-market strategy, deregulation, and market due diligence.Gasser holds Bachelor of Arts and Master of Arts degrees in economics from Cambridge University.
David Wolf, AccentureDavid Wolf, Accenture David Wolfis a senior executive in Accenture’s Media & Entertainment industry group where he is responsible for Accenture’s North American, Media and Entertainment Practice.  He has over 22 years experience leading and delivering large innovative technology programs.  With David’s deep entertainment industry expertise, he has been on the forefront of technology changes, including Digital Content Services and eCommerce.David has been instrumental in helping define and build Accenture’s digital content services practice, including authoring points of view, developing capabilities, establishing and managing relationships with emerging technology companies and delivering strategic engagements.David has been responsible for leading engagements that pioneered new technologies or applied existing technologies in new and innovative ways, including helping a leading global entertainment company define its vision for becoming a high performance media company in the new digital age, deliver leading edge digital content services capabilities for content creation through distribution, helping a leading interactive entertainment company launch a new interactive gaming business, and helping a startup technology company pioneer eCommerce.David graduated from the University of California, Los Angeles with a BS in Computer Science.
Kevin Winston, founder, Digital.LAKevin Winston, founder, Digital.LA Kevin Winston(@kevinwinston) is the founder of Digital LA, the LA-based networking group of professionals in digital entertainment (movies, TV, web series, music, games, VFX), start-ups, social media, marketing, and advertising, reaching more than 30,000 members across its newsletter, Facebook, Twitter and LinkedIn groups. He recently spearheaded the Silicon Beach Fest, the first-ever tech, startup and entertainment conference in LA., @DigitalLA.Previously, Kevin worked at Fox Interactive Media, MySpace, and IGN where he created social media marketing campaigns for movies, TV shows, web series and video games.Prior to that, he worked at Sony Pictures Digital Entertainment and McKinsey & Company, the top management consulting firm. Kevin graduated from Yale University, and has a masters from Harvard University. He was named in a recent Forbes article as one of “12 Entrepreneurs That Are Changing LA Forever.” He also co-founded both Yale in Hollywood and IVY Entertainment..
Lori Kozlowski, ForbesLori Kozlowski, Forbes Lori Kozlowskiis a writer, journalist, and editor. Currently, she writes a column for Forbes about entrepreneurs, start-ups, and technology in Los Angeles.Previously, she served as senior digital editor at the Los Angeles Times, where she headed mobile technology and emerging platforms. She also served as a staff writer, writing about science, technology, books, and business. Previously, she was on staff at Entrepreneur Magazine, and has freelanced for various national publications.
Diego Berdakin, President, BeachMintDiego Berdakin, President, BeachMint Diego Berdakinis the President of BeachMint, the Santa Monica based social commerce company he co-founded in July 2010 with Josh Berman. Backed by New Enterprise Associates, Trinity Ventures, Accel, Anthem, Scale & Goldman Sachs, BeachMint operates four direct to consumer sites that each offer exclusive product designed and curated by a celebrity and a style expert through a subscription shopping model.BeachMint launched their first brand, JewelMint, with Kate Bosworth and celebrity stylist, Cher Coulter, in October 2010, StyleMint with Mary-Kate Olsen and AshleyOlsen in July 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, ShoeMint with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden, HomeMint with Justin Timberlake and interior designer Estee Stanley in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012.Previously Diego was the Executive Vice President of Strategy and Product at Slingshot Labs. Slingshot Labs, a division of News Corporation, is a web incubator dedicated to building new Internet companies. In this role, Diego was co-head of the incubator responsible for Product, Strategy and Marketing.Diego is a serial entrepreneur who specializes in building business from the ground up. He has taken an innovative approach to many established business ideas, adapting them to shifting technological paradigms. Diego co-founded a Los Angeles based internet incubator, MD Capital, where he helped incubate successful start ups – notably serving as president of and Chairman of Bzzing, inc.

Berdakin holds a Bachelors of Science from Northwestern University in Political Science with a specific interest in campaigning on the social web.

Sandy Gould, Disney-ABC Television GroupSandy Gould, VP, Recruitment, Disney-ABC Television Group Sanford “Sandy” Gouldis Vice President, Recruitment, Disney ABC Television Group.In this position, Sandy’s primary responsibilities focus on achieving HR’s mission – to partner with clients to make DATG the destination for talented people with a passion for creating compelling content that engages consumer around the world. He also focuses on aligning business strategies with recruitment strategies to proactively build diverse talent pipelines for key positions and skill sets.Sandy has more than 20 years of experience in recruiting and human resources with a deep commitment to finding and developing top talent. His mission is to help people achieve their creative destiny while concurrently helping companies leverage that creativity to build their future.Most recently he was vice president, Human Resources at Linden Lab/Second Life where he led the charge in rebuilding the executive team and evolving the culture. Before moving to Second Life, Sandy led executive recruitment at Real Networks, Inc. where he led competitive recruiting strategies against Yahoo, EBay, Adobe and more in the war for hard to find technical talent that hadn’t existed before.

Sandy started his career at a boutique search firm in Seattle – an executive search firm where he was a top producer four years in a row for major clients such as Microsoft, Amazon and Aon.

Sandy earned his Secondary Rabbinical Degree from Yeshiva B’nei Torah and remains a life-long student as he believes there is something to learn from the unique array of human perception.

Zach James, co-founder, ZEFRZach James, co-founder, ZEFR Zach Jamesis co-founder of ZEFR. In this role, he is responsible for leading ZEFR’s overall strategy and operations, as well as overseeing the company’s product development and technology strategy.Zach started his career at the VC-funded startup Omniture in various operations roles.During his tenure, he watched the company grow to become the fastest growing publicly-traded software company with over 1,000 employees. Zach has worked in the venture capital industry with Hummer Winblad Venture Partners in San Francisco.Prior to ZEFR, Zach worked as an investment banker at Credit Suisse. He was responsible for tracking and recognizing up-and-coming Internet startups and bringing them to potential acquirers. While there, he was involved in Google’s acquisition of YouTube for $1.65 billion.Zach is a graduate of Brigham Young University where he founded and ran the school’s chapter of the largest student-run venture fund in the nation – the University Venture Fund. He serves on the board of LA-based startup AwesomenessTV.
Scott Lenet, DFJ FrontierScott Lenet, Managing Partner, DFJ Frontier Scott Lenetis a founder and Managing Director of DFJ Frontier, a Draper Fisher Jurvetson Network partner fund and early stage technology venture capital firm focused on investments on the west coast. At Frontier, he leads fund management, fundraising and portfolio management efforts.Scott began his venture capital career in 1992 with Geocapital Partners, where his successful investments included Netcom and Logic Works. He also has entrepreneurial experience in the technology industry as the founder and CEO of, acquired by Cybergold in 1999, and in product marketing at Trilogy Software.In addition to his board roles as a Director for DFJ Frontier portfolio companies, Scott serves on the emeritus board of the Sacramento Philharmonic, the board of directors of SARTA, and the advisory board of the Entrepreneurship Center at the UC Davis Graduate School of Management, where he was an adjunct professor from 2003 to 2010.Scott began teaching entrepreneurship and venture capital at the University of Southern California in 2010. He received his MBA in Entrepreneurial Management from The Wharton School at the University of Pennsylvania and an AB in Comparative Literature from Princeton University.
Ben Kuo, socalTECH.comBen Kuo,  Benjamin F. Kuois the founder of SOCALTECH LLC, and the publisher of Kuo initially started as a hobby, looking to highlight Southern California’s diverse and growing high tech industry.Kuo has been active in supporting Southern California’s high tech industry, and hasserved on the selection committee of the Los Angeles Venture Association’s Annual Venture Capital awards, served as a judge on the Software Council of Southern California’s Software Industry Awards, and is active in many other efforts promoting Southern California’s technology industry.Outside of his efforts with socalTECH, Kuo has served in a number of technical and marketing positions in the high tech industry. Most recently, he was a Product Manager at QLogic, Inc. in Westlake Village, and has served in a wide variety of roles at Troika Networks, Inc., a venture-backed startup which was successfully acquired by QLogic in 2005.At Troika, Kuo served as a Senior Product Marketing Manager, Software Development Manager, Standards Representative to T11 and other industry groups, and was instrumental in the company’s storage area networking product development. Prior to QLogic and Troika, he worked at IBM San Jose, Micropolis Corp, Echelon Corp. in Palo Alto, and Paracel Inc. in Pasadena.Kuo has a degree in Electrical Engineering from the University of Southern California.
Enhanced by Zemanta



SMBLA’s Social Media Week LA breakfast will feature a panel of our best speakers!

That’s right! We’re bringing them all back in one place to allow an open forum for the entire audience to enjoy.

The featured panelists include: Dr Natalie Petouhoff, Mike Bonifer, Clinton Schaff, and Jaclyn Mullen, Natalie Gouché (aka Mogul Mom) will moderate the discussion.


(HURRY space is limited!)

We are so lucky to be sponsored by Sneaky Pete’s Beverages. Not only have they covered the costs for your breakfast to make this event 100% FREE, but they’ll also be serving up a special sample bar of their fiber filled breakfast beverage. See more about Sneaky Pete’s here.

Coupa Café of Beverly Hills is an urban oasis, a lively Venezuelan restaurant featuring a completely new style of international dining which combines the best of Venezuelan dishes with the philosophy of promoting the use of organic and fair trade ingredients. They’ll be serving Venezuelan Single Estate Coffee, regular and decaf, freshly baked pastries, kingslake and crane premium blend granola and plain white yogurt.

If you’re as excited as we are about Social Media Breakfast Club Los Angeles, please tell your friends and feel free to reach out to us anytime with social media news, presentation topics, and speakers that you think we should know about! Looking forward to bringing the L.A. social media community together through SMBLA!

Learn more and become a fan of SMBLA at:

Follow our Founders: Justin Michael Williams (@thisjustin_) and Jessica Springer (@JessicaSpringer)

Enhanced by Zemanta

Social Media Club LA presents “Loving Your Customers: Social CRM”

The Social Media Club/LA (SMCLA) today announced it will present, in cooperation with sponsor SAP, a panel discussion on social customer relationship management (CRM) titled “Loving Your Customer.”  In this second SMC_LA presented panel discussion of the year, speakers will highlight how customers can tap into the latest mobile trends to get the most benefits from their social programs.

The discussion will take place on Tues., Feb. 21, from 6-10 p.m. at the ING Café in Los Angeles. Dr. Natalie Petouhoff, president of SMCLA, will moderate the discussion. She will be joined by speakers Jon Ferrara, CEO of Nimble; Gary May, president of Interactive Marketing and Consulting Services (IM@CS); and Charles Miller, director of Digital Care and Social Media, Mobile Smartphone at Direct TV. To learn more about the presentation or to RSVP, please go

The Social Media Club of Los Angeles focuses on the unique mix of entertainment, technology and culture that makes Los Angeles an epicenter of the next evolution of the Internet. It hosts monthly panels on topical and relevant social media issues. Its February panel discussion will be presented in sponsorship with SAP, the market leader in enterprise application software, which also offers leading social CRM solutions.

“Today, SAP is on innovation hyperdrive,” said Vinay Iyer, vice president, Global Marketing, SAP CRM. “With a user-centric lens on big data, mobility, cloud and social technologies, we are helping our customers have more relevant and smarter 360-degree conversations with their customers like never before, without requiring them to dig into existing ERP and CRM foundations every time. Not only can our offerings inspire social marketing efforts, but SAP is also an exemplar of social in-bound and out-bound marketing practices. We grew our own social channels two-fold last year, and we’re leveraging best practices through our participation in Social Media Club/LA.”

SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.

About Social Media Club LA

Who is SMCLA?

SMCLA is a non-profit, volunteer-based club. Members of SMCLA include influencers throughout the Los Angeles community who range from tech, marketing, PR, entertainment, entrepreneurs, and media to name a few.   SMCLA panels typically draw 100-150 in-person attendees and when livestreamed, an additional 400+ who tune in via our video webcast.  Our panels have already covered the movie and music industries, branding in Social Media, search engine marketing and more.


English: Picture of Chris Heuer, founder of So...

Image via Wikipedia

What is SMCLA?

The Social Media Club of Los Angeles focuses on the unique mix of entertainment, technology and culture that makes Los Angeles an epicenter of the next evolution of the Internet.  Founded in July of 2008, SMCLA hosts monthly panels on topical and relevant Social Media issues.

To learn more about Social Media Club Los Angeles, please go to

Find Us Here:




Linked In:


# # #


SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies


Jon Ferrara, CEO, Nimble 


English: Jon Ferrara Portrait

Image via Wikipedia Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange.

Today, business has changed. With the advent of social media, email, IM, text messages and more, businesses are overwhelmed by the myriad applications needed to listen to and engage with their customers. The question is no longer how to stay connected – but how to efficiently and cost-effectively build business relationships given multiple communication channels. From that new need sprang Jon Ferrara’s latest innovation: Nimble.

After two years of development and thousands of real world users, Nimble has emerged as the next evolution in relationship management – the only web-based solution that brings together all of your contacts, calendar, communications and collaborations in one simple, free platform.

Gary May, President/Consultant, Interactive Marketing and Consulting Services (imacsweb)

IM@CS continually evolves to build, educate on and support platforms in critical sales, branding, process, media and best practice application for forward-thinking companies and those trying to grasp the online space. We work with retail, manufacturers, portals and service providers that have a large consumer-facing business, primarily in the automotive industry as well as luxury and specialty markets and other high-end services.

IM@CS also specializes in working with companies investigating opportunities within the automotive market to make sense of a diverse and dynamic environment, providing insight, direction and solid fundamentals to achieve success.

Overall we provide greater opportunities through brand awareness, reputation management, process improvement and sales organization coaching for companies looking to create sustainable improvements and add to their bottom line.

Charles Miller, Director, Digital Care and Social Media / Mobile Smartphone Support Strategy, DIRECTV, Inc.



Image via WikipediaA leading Social Media practitioner, speaker and panelist, Charles has advised CMOs, CIOs, and CTOs on Social Media best practices, sCRM, and customer communities nationally. Within DIRECTV he has influenced and helped employ Social Media use throughout the enterprise including advising PR, Marketing, Engineering, Research, Field Services and Mobile Advanced Services. His operations team is both U.S. and internationally based with overseas travel to Manila, Hong Kong, London, Paris and Rome.


Forrester Research and Frost & Sullivan seek out his insight for studies, publications have noted his expertise, and case studies are now featured in recent business books for adapting business practices based on online feedback. Expert Social Media practitioner featured on Mashable, ComputerWorld, ZDNet, Financial Times of London, and

Dr. Natalie Petuohoff Dr. Natalie, a former social media Forester Analyst, heads up the Social Media Executive Education Division at UCLA and is President of the Social Media Club Los Angeles. Her experiences as an Ad Agency executive and management consultant provides unique business insights that she shares as an accomplished keynote speaker, quoted expert and featured guest expert on TV and radio.  Dr. Natalie helps companies understand how social media affects the bottom-line and to create executable strategies that provide real business value. She does this by benchmarking the “As Is” state of social media initiatives and compares them to “Could Be” via best practices.  With this insight, businesses can create a world-class social media and digital presences and monetize their investments. Dr. Natalie wrote the world’s first social media ROI calculator.

Hope to see you there!
Learn. Share. Grow!

Ebook: Social Media ROI Myths and Truths
New Book on Facebook: Like My Stuff – How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store
Twitter: @drnatalie
LinkedIn: DrNataliePetouhoff
YouTube Videos: On ROI of Social Media
G+ : Google Plus posts
White Papers: Social Media ROI




Enhanced by Zemanta

Ending Poverty, Homeless and Skid Row… New Year’s Resolutions

This post is about how to give soaps to a charity can end poverty. Its that time of year to reflect, to make choices and to make decisions! As I look back on the previous year, I want to thank the people who were there for me– who helped me in my journey’s to be smarter, think faster and be a better person — to be all I can be as a person, a colleague and a friend! Part of what I am looking at in 2012 is to help end poverty, homelessness and skid row. How about you?

Short Note to Say THANK U!

Happy New Year to you all! Thanks for being part of my life and this, wonderful journey!

Thanks also for being an inspiration by just being you! Here’s to and for giving back, for helping America and Los Angeles and everywhere ( aid in the job search and end the situation with skid row!

How are you giving back this year in 2012? One way I decided to give back- its a small start… is to collect all the soaps I don’t use from the hundreds of miles I traveled speaking and give them to my local Chrysalis Center they put people back to work!

And here’s to a year of making the world a better place!

Here’s where I’ve been:

Oh the Places You Will Go! Dr. Suess Couldn't Have Been More Right! Speaking Badges From Around the World!

Here’s where I am going…  donating time and energy to the Chrysalis Center… It’s a small thing, but as I travel the world, I want to help to change it by being my “best” me, but also by remembering those who are in the process of making their life all it can be and remembering that they need help… and remembering to give back!

Soap, Shampoo, Lotions... Helping to Clean Up America's Jobless Situation!

Thanks to all the hotels I stayed at for their soaps and lotions! They are going to a great cause!

I want to remember and acknowledge the great work that people like Mark Horvath @hardlynormal are doing via He is using social media to make a difference in people’s lives!

Be all you can be and make a new years resolution that will be remembered and have an impact!
@drnatalie Learn. Share. Grow!


More information at Chrysalis:

Mission: Chrysalis is a nonprofit organization dedicated to creating a pathway to self-sufficiency for homeless and low-income individuals by providing the resources and support needed to find and retain employment.

History: In 1984, at 22 years old, John Dillon arrived in Los Angeles to work on Skid Row, assisting the area’s homeless population. What he saw was an emerging crisis and an urgent need to help the homeless. He founded Chrysalis as a food and clothing distribution center, serving men and women living on the streets of Los Angeles’ Skid Row.

As the agency grew, it became clear that long-term solutions were needed in order to eradicate poverty and homelessness. Chrysalis developed an effective and nationally recognized program to help homeless and low-income individuals become job ready so that they may find and retain employment.

Learn about our first 25 years of fighting poverty & homelessness through our digital timeline. Click here to view the PDF.

Philosophy: Chrysalis’ philosophy is that a steady job is the single most important step in a person’s transition out of poverty and onto a pathway to long-term self-sufficiency. Offering a hand up, rather than a hand out, Chrysalis empowers its clients to complete a self-directed job search.

Transitional Jobs Program: Since 1991, Chrysalis Enterprises has provided transitional jobs for our clients with the greatest barriers to employment. By providing valuable work experience, Chrysalis Enterprises helps clients gain the necessary skills needed to re-enter the job market. In 2010 alone, Chrysalis Enterprises created over 218,000 hours of employment and generated $2.5 million in wages.

Centers: Chrysalis operates three centers that are located where homelessness and poverty are most pervasive: on Skid Row in Downtown Los Angeles, Santa Monica, and in the Pacoima area of the San Fernando Valley.


More Information About Invisible People

Mark Horvath Interviewing a Homeless Person In Chicago at Sobcon Conference 2011

A Story from Mark:

I once heard a story about a homeless man on Hollywood Blvd who really thought he was invisible. But one day a kid handed the man a Christian pamphlet. The homeless guy was shocked and amazed, “what! You can see me? How can you see me? I’m invisible!”

It isn’t hard to comprehend this man’s slow spiral into invisibility. Once on the street, people started to walk past him, ignoring him as if he didn’t exist… much like they do a piece of trash on the sidewalk. It’s not that people are bad, but if we make eye contact, or engage in conversation, then we have to admit they exist and that we might have a basic human need to care. But it’s so much easier to simply close our eyes and shield our hearts to their existence.

I not only feel their pain, I truly know their pain. I lived their pain. You’d never know it now but I was a homeless person. Fourteen years ago, I lived on Hollywood Blvd. But today, I find myself looking away, ignoring the faces, avoiding their eyes — and I’m ashamed when I realize I’m doing it. But I really can feel their pain, and it is almost unbearable, but it’s just under the surface of my professional exterior.

For years I’ve used the lens of a television camera to tell the stories of homelessness and the organizations trying to help. That was part of my job. The reports were produced well and told a story, but the stories you see on this site are much different. These are the real people, telling their own, very real stories… unedited, uncensored and raw.

The purpose of this vlog is to make the invisible visible. I hope these people and their stories connect with you and don’t let go. I hope their conversations with me will start a conversation in your circle of friends.

After you get to know someone by watching their story, please pause for a few moments and write your thoughts in the comments section, or maybe email them to a friend and link back to this vlog. By keeping this dialog open we can help a forgotten people.

The invisible guy didn’t intend to become homeless. I didn’t plan on living on the street. Everyone on the streets has their own story, some made bad decisions, others were victims, but none of them deserve what they have been left with, and it is a reflection of our own society that we just leave them there. Please always remember, the homeless people.”

Here’s to GMC for donating a Truck To Mark’s cause as part of Sobcon 2011- Via Liz Strauss’s amazing leadership for her small business conference, Sobcon!! And to Murphy Gas for donating gas to power the Truck! Yeah to Liz, Marla Schulman, Connie at GMC and all the people at GMC and Sobcon who made this possible!

Liz Strauss Paying tribute to and Mark Horvath's Work to End Homelessness

Mark Horvath and the Dontation from GMC for his Mission to Help The Homeless at Sobcon 2011

Related articles

Enhanced by Zemanta

Tech Gadget Lovers!! The gdgt Event is FREE TO ATTEND! Wondering Which Tech Start-ups Will Get the $2,500 gdgt Sponsorship for Their Product!!??

If you are a gadget lover, there’s a show coming to town! gdgt who will be in Los Angeles on Friday, Oct 28th.

The event is free, so hurry and register before it hits capacity!  The gdgt Live in LA will showcase some of the hottest new tech around, from companies like AT&T, HTC, Lenovo, Logitech, Olympus, T-Mobile, Western Digital, and Windows Phone to name a few.

At gdgt Live, the companies meet with you to get your feedback and answer your questions.

There will be about 25 companies at gdgt Live in LA, including one lucky LA area startup. That’s because gdgt is running a contest that asks local startups why they should get a table at gdgt Live in LA. To enter, just send a 125 word email telling the folks at gdgt why your company should win to

gdgt Live in LA opens to the public at 8:00pm and the event ends at 10:00pm.  The event is open to all ages and there are free gdgt t-shirts or smartphone cases for the first several hundred attendees.

They’ll even have an open bar for the 21+ crew. In addition to the free stuff, there will be plenty of chances to win serious gear like a Lenovo laptop, Olympus E-PM1 camera, Sonos PLAY:3, and lots more.

To RSVP, go to If you’d like information on attending the one-hour press preview from 7:00pm – 8:00pm, contact Barry Myers at Barry [at] gdgt [dot] com.


Discount Code for @SMCLA / @SMC_LA Social Media Master’s Course in Social Media Monitoring and Measurement to Determine Business Value and ROI

If you are looking for some detailed information and education on social media, then consider the Social Media Club LA sessions! We have a great line-up of teachers with real-world experience! I’ll be teaching social media monitoring and measurement… The schedule is below!

If there is something particular you’d like to see covered under the section I am teaching – social media monitoring and measurement, please let me know! Here’s the discount code for 30% off: SMCLAX Use this when you go to sign up!

Look forward to seeing you there!

Learn. Share. Grow!

THE SCHEDULE and MORE DETAILS – where, who is teaching, etc…
Sept 9th, 9:00am – 6:00pm

  • Building Corporate Social Infrastructure with Sam Fiorella
  • Lessons from the Facebook Trenches: Thinking Beyond “Likes” with Matt Hicks
  • Online Community Building with Patrick O’Keefe
  • Social Business, Holistic Strategy with Chris Heuer
  • Social Media Monitoring and Measurement: Understanding How To Turn Data Into Business Insights with Data with Dr. Natalie Petouhoff
  • Are You Prepared to Weather An Online Crisis? How to map your brand’s social graph and identify threats and opportunities with Sally Falkow

Here’s a bit about each course….

It’s no secret that C-Suite execs in most large businesses have been slow to acknowledge the social economy or to formalize and fund social engagements across their organizations. But the communication tidal wave that is social media cannot be stopped and many business silos have begun their own individual efforts given the lack of executive leadership in this area.

Be it Customer Service Managers scouring Twitter feeds, HR teams monitoring LinkedIn, Marketers advertising in social networks or PR Professionals engaging social influencers, most enterprises are engaged in social relationships through disjointed efforts initiated by the customer or customer-facing departments. Therein lies the challenge for enterprise leaders; and the opportunity if they accept this call to action.

How does the enterprise adapt to the internal communications changes that are pushing it to be more open? More social? The employee’s adoption of social communication does not translate well to the kind of work groups that are formed in most businesses. So the inevitable introduction of social networking-style communication into an office culture will have powerful implications on how businesses are structured and managed. But you need to understand how to enable it without losing control of your business’ corporate vision. In this session Sam will outline:

  • The challenges that social communications will place on your
    workforce and business silos
  • The needs, abilities and challenges of generational communications
    within the organization
  • Cross-silo methodologies used to embrace and take advantage of the
    changes in how people communicate

Using real examples from the corporate world, you’ll leave the session with a blue print for your own corporate cross-silo social communication plan.

The power of Facebook for businesses goes beyond the number of people who click “Like” to connect with your Page. It’s about building relationships where people want to engage with and share your content, and it’s about building an authentic persona for your company that talks with people on their terms. This session will explore how to make your Facebook Page and other activities more personal and engaging through a mix of real-world tips, case studies, demos and group exercises. Topics to be covered include:

  • Advanced features for managing and setting up your Page
  • Developing a voice for your Page and creating the best mix of content
  • How to compete for attention in News Feed
  • Emerging opportunities beyond the Page and off of Facebook

79% of business leaders in the U.S., Europe, Asia Pacific and Latin America say they believe their company is less than 12 months away from a potentially serious crisis fueled by online conversations and the 24/7 news cycle. Most expect it to occur with the next year, yet they admit to being totally unprepared to manage and survive a crisis.

Almost half of those polled say they are not effectively monitoring the online conversations. They have no idea who makes up their social graph and how the nodes in a social graph are connecting and influencing one another. They don’t know who the people who shape the conversation in each social node are, or how to identify them. (Source: 2011 Burson–Marstellar Digital Crisis Preparedness Report)

This session will cover:

  • What the social graph is.
  • How to map your brand’s social graph.
  • How to prepare for the Digital Storm Ahead: Find the right conversations to track, Identify the influencers in each node, Identify threats and opportunities, Build a community of supporters before you need them, Reach the friends of your fans and followers, Train your employees.

The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this session, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.

After spending the past 12 years on the top of search results for “holistic business strategy”, Chris Heuer believes the day has finally come for his insights to become part of mainstream management thinking. As the disruption caused by social media reverberates across all aspects of organizational operations and culture, market leaders are turning to social business to transform the enterprise and seize a competitive advantage. The rise of social business is not only the sucessor to eBusiness, it signals the dawn of the post digital era. Today, being digital is expected, it’s the price of entry. If you can’t think holistically, collaborate across traditional organizational boundaries, optimize your organization to act as one and earn the trust needed to truly serve your market, your business may soon be extinct.

Chris will share his insights on how to think and act like a social business along with the perspective from his colleagues at Deloitte Consulting LLP on the dawning of the post digital era.


With Social Media and Digital Communications becoming part of how business gets done, businesses are wondering how should they use social media to enhance their business. When social media first started, companies reacted by putting up Facebook pages, signing up for a Twitter handle and adding a blog to their website and other basic social/digital interactions. Now the game has gotten far more complicated. Without a lot of knowledge or framework around how to make sense of all the social media and digital interactions, professionals from all walks of life—PR, Marketing, Customer Service, Production Development, Engineering, etc… want to know, “How does social media affect my business? Does it:

  • Increase Marketing conversion rates and Sales?
  • Reduce Marketing and Sales costs?
  • Reduce costs for building and maintaining brand reputation?
  • Shorten Product Development cycles?
  • Increase positive word-of-mouth and awareness?
  • Decrease agent-assisted calls in Customer Service?
  • Decrease overall costs by reducing items like return merchandise (RMAs)….

Yes, it does. And the question on everyone’s mind is How.” This session will use real-life case studies to illustrate with examples so you’ll leave with tools, tips, strategy and tactical capabilities to monitor and measure the success of your social media and digital communication programs. We’ll cover the how’s, the what’s and the why’s to social media monitoring and measurement:

  • Monitoring: What to monitor and why. Who and what to monitor. Where to find the audiences to monitor. Understanding what your audiences want and care about. What free social media monitoring tools to use. What paid social media monitoring tools to use. How to set-up social media monitoring searches to make sure you get what you need.
  • Measure: Once you have the data, how to turn it into business value. Secrets to taking data and turning it into insights. What metrics, key performance indicators (KPIs) and measurements you need. How to connect metrics, formulas and calculations. Social media ROI calculations, models and methodologies to show business value.

Part 1: How the Famous Sunset Strip Night Club, The Roxy, Used Social Media To Transform Not Only Their Business, But Their Competitors!

I’ve written a lot about how corporate America uses social media for improving the bottom-line and transforming their business. This post is about how Hollywood and famous night clubs use social media. I got to meet Nic Adler who manages The Roxy at @BeverlyMacy’s Conference. It was a sold out room, just waiting for each and every speaker to share their stories. So here’s a true Hollywood story!

The Roxy is a night club on the Sunset Strip where the best bands in the world perform. Their brand is legendary with the likes of the Doors, Red Hot Chili Peppers, Genesis, Peter Gabriel, John Lennon, Harry Nilsson, Alice Cooper, Keith Moon, Frank Zappa & The Mothers of Invention and Van Morrison have graced their stages. That’s been the good part.

The bad part is that with all the rubbing of the elbows of the “rich and famous” The Roxy, by Nic’s own admission became complacent. It would have ever occurred to them to collaborate with other clubs on the Sunset Strip. I mean come on, collaborate with the competition??? Who would do that? They didn’t see the need to cater to the bands that came to play there and didn’t reach out or interact with their fans as part of how they conducted business. The Roxy had a “velvet rope” mentally of, “You need us, we don’t need you.”

As Nic was talking at it reminded me so much of a lot of companies I’ve work with over the years. Some of which didn’t listen and went out of business…and were never heard from again… and others, like Harley Davidson… that did finally listen… did transform themselves… but at a great cost…

So back to The Roxy….When the recession hit… that’s when Nic got the reality check. That’s when he stopped doing what I call “the ostrich,” i.e., it’s when a business has a “get your head out of the sand” moment. In that moment of despair, Nic looked around the Sunset Strip to see who could help them. They realized they didn’t even know their own neighbors. It had been a time where the night clubs had competed with each other to get the best bands, out bidding one another, and not caring about the community as a whole.

And then Nic had another defining moment. That moment was when the staple business, Tower Records, went out of business. He thought, if it could happen to Tower, it could happen to me. Nic was in search of something that could save his business. At the time he didn’t think it would be social media. And Nic is no exception, as most executives don’t think of social media as a way to reduce costs and increase revenue…

Listen to how Nic Adler and Kyra Reed transformed the fate of The Roxy with social media:


How Los Angeles Radio Station, KCRW is Using Social Media to Interact and Serve Listeners

Anil Dewan, Director of New Media, KCRW

Anil Dewan, Director of New Media, KCRW

While at the 140tc  Conference in Los Angeles, I had the honor to interview KCRW’s Anil Dewan, Director of New Media and learn how they are using social media to attract fans,  interact with them and serve them better!

You can follow him on Twitter at @AnilDewan and you can follow KCRW on Twitter @KCRW.

Here’s the interview with Anil…

Here’s a snapshot of KCRW’s website page on “how to interact with us using social media sites like Twitter, MySpace and Facebook.”

KRCW's social networking website page

KRCW's social networking website page

This gives those that are not familiar with social media clear information on how to become a social interaction fan of KCRW.

How to Connect With KCRW's Facebook Page

How to Connect With KCRW on Facebook

KCRW's instructions on how to connect with them on MySpace

KCRW's instructions on how to connect with them on MySpace

KCRW's Twitter Page

KCRW's Twitter Page