by Dr. Natalie | Feb 24, 2017 | Customer Experience, Customer Service, CX, Digital Marketing, Facebook, Internet, Social Networks, Social PR, Marketing and Advertising
TweetThere is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have forever shaped the way users express themselves online. Nowadays, almost...
by Dr. Natalie | Aug 10, 2016 | Dr. Natalie's Blog
TweetThe emergence of the 1-800 number changed the customer service game fifty years ago. It enabled customers to directly reach out to the companies they support with their hard-earned money. Back then, snail mail was the only other way to communicate. Now, five...
by Dr. Natalie | May 24, 2016 | Branded, Customer Experience, Digital Marketing, Internet, Marketing Optimization, Social Mobile, Social Networks, Technology
TweetDigital business is increasing the potential monetary value of data, but most companies aren’t leveraging this valuable resource. Smart devices, mobile technology and social media are increasing the volume and variety of customer data available at an...
by Dr. Natalie | Apr 26, 2013 | Big Data, Dr. Natalie's Blog, Featured, Social Analytics, Twitter
TweetWondering what brands are the most engaged on Twitter? We wondered too. This New York Times article explores engagement and Twitter. I also wondered what drives engagement on Twitter and I began my own study by looking at the top 100 brands who had the most...
