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Atlassian acquires Trello for $425M: Will It Remain Free?

Atlassian acquires Trello for $425M: Will It Remain Free?

TweetAs most acquisitions start out with the “ideal” that the product will remain pristine and nothing will change – it will be interesting to see if the acquisition of Trello by Atlassian will be the norm or the exception. From a business point of view Atlassian paid...
#OOW16 – #IOT Is Really Asking Your Business What Outcomes Are You Looking For?

#OOW16 – #IOT Is Really Asking Your Business What Outcomes Are You Looking For?

TweetMany companies approach the internet of things by starting with a device, make it connectable and then are in search of a business use case. This is a typical process that happens when there is a new area of technology area. If a company uses that as a strategy,...
Our Planet Deserves Our Best Thinking: Apple is Leading the Way

Our Planet Deserves Our Best Thinking: Apple is Leading the Way

TweetWe expect perhaps Apple to always creating the next device. But Apple is up to more than that. They take the same innovative approach to the environment that they do with their products. They are creating new solar energy projects to reduce our carbon footprint....
Honorees Announced for the 2016 Marketing Hall of Femme!

Honorees Announced for the 2016 Marketing Hall of Femme!

TweetDirect Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies. On April 8, 2016, we’re...
Capgemini Acquires Innovation and Design Consultancy Fahrenheit 212 to Drive Digital Innovation Offerings

Capgemini Acquires Innovation and Design Consultancy Fahrenheit 212 to Drive Digital Innovation Offerings

TweetCapgemini Turns Up the Heat: Based in New York City and London, Fahrenheit 212 will contribute its specialized capabilities for innovation strategy and consumer-centric design to the broader offerings of Capgemini Consulting. The move opens growth opportunities...

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