The Social Engagement Rankings of the Top 15 Cosmetic Brands: Secret #1: Winning Brands Dynamically Engage

The Social Engagement Rankings of the Top 15 Cosmetic Brands: Secret #1: Winning Brands Dynamically Engage

TweetHistorically brands were managed via brand guidelines that specified font, colors, icons, visual imagery, logos, and design—all of which were incorporated in the brand’s vision, mission, positioning and benefits. The brand “toolkit”—before social media— was about...
Keynote Speech at the AMA Presentation = Using Big Data to Drive Marketing ROI

Keynote Speech at the AMA Presentation = Using Big Data to Drive Marketing ROI

TweetAs the Keynote speaker this morning at the MN AMA conference, I presented a case study of the top 15 cosmetic brands and the insights that can be gathered using big data analysis…Brands and agencies need to figure out how to tame B.I.G. Data to: Reduce Your...

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