by Dr. Natalie | Mar 7, 2016 | Big Data, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet, Marketing Optimization, Mobile Apps, Mobile Commerce, Organizational Change Management, Technology
What is the mission of Adobe? To change the world through digital experiences. The pace of change in how consumers engage with content is accelerating. So their mission is more relevant than it has ever been before. Consumers expect to connect with content...
by Dr. Natalie | Nov 19, 2014 | CMO, Content Marketing, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
If you have been wondering what Salesforce has been up to, they have unveiled their next generation social studio, which is now fully integrated into the Salesforce Marketing Cloud. It’s got an interesting twist in that it includes next generation social...
by Dr. Natalie | May 22, 2014 | Big Data, CMO, Customer Experience, Customer Service, Dr. Natalie's Blog, Social Analytics, Social Media Monitoring, Social PR, Marketing and Advertising
Crimson Hexagon, is a provider of software for social intelligence is announcing a new app integration with HootSuite, a social relationship platform. The new integration powers social engagement for enterprises, allowing customers to gain valuable business insights...
by Dr. Natalie | Sep 8, 2013 | Big Data, Dr. Natalie's Blog, Marketing Software, Social Analytics
Content Management is a new buzz word. I think most brands didn’t realize that when they went down the path of social media, that they would end up becoming content creators and publishers. The fact is that there are 3.5B pieces of content shared per week....
by Dr. Natalie | Aug 9, 2013 | Big Data, Dr. Natalie's Blog, Marketing Software, ROI of Social Media, Social Analytics
“What’s Engagement?” A thought provoking question marketers should ask themselves that not only instigates but also produces varied but comprehensive answers, perspectives, and insights regarding today’s best tactics of social media engagement. Here, through our free...
