by Dr. Natalie | Aug 26, 2015 | B2B Customer Success Management, Chief Revenue Officer, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Dr. Natalie's Blog, Leadership, Organizational Change Management, ROI of Social Media, Social PR, Marketing and Advertising
Buyer’s Guide for Customer Success Management: Gainsight I’m in the process of writing profiles of vendors in the customer success management industry. These vendor profiles are a tool for buyers to evaluate their customer success management options before...
by Dr. Natalie | Aug 26, 2015 | Chief Revenue Officer, Content Marketing, Customer Experience, Customer Service, Customer Success Management, Dr. Natalie's Blog, Organizational Change Management, ROI of Social Media, Social PR, Marketing and Advertising
Buyer’s Guide for Customer Success Management: Totango I’m in the process of writing profiles of vendors in the customer success management industry. These vendor profiles are a tool for buyers to evaluate their customer success management options before...
by Dr. Natalie | Aug 6, 2015 | B2B Customer Success Management, Chief Revenue Officer, Customer Experience, Customer Service, Customer Success Management, Dr. Natalie's Blog, Organizational Change Management, Social Business and Social Media Case Studies, Social PR, Marketing and Advertising, Social Selling
I’m in the process of writing profiles of vendors in the customer success management industry. These vendor profiles are a tool for buyers to evaluate their customer success management options before selecting a vendor. In addition to an overview of the vendor,...
by Dr. Natalie | Apr 18, 2014 | Chief Revenue Officer
My report is about how CMOs can use big data and analytics to transform marketing decision-making and advance corporate innovation by using big data to optimize your marketing efforts. The way I went about writing this report was I interviewed both vendors and CMOs...
by Dr. Natalie | Apr 13, 2014 | Big Data, Chief Revenue Officer, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Organizational Change Management
I know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing Campaign...