by Dr. Natalie | Apr 18, 2014 | Chief Revenue Officer
My report is about how CMOs can use big data and analytics to transform marketing decision-making and advance corporate innovation by using big data to optimize your marketing efforts. The way I went about writing this report was I interviewed both vendors and CMOs...
by Dr. Natalie | Apr 13, 2014 | Big Data, Chief Revenue Officer, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Organizational Change Management
I know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing Campaign...
by Dr. Natalie | Oct 2, 2012 | Customer Experience, Customer Service, Dr. Natalie's Blog
Customer Service and The Theory of Observe, Orient, Decide and Act Have you ever wondered why fighter pilots make such good decisions? And how you could learn from them to make better business decisions — especially in customer service. You might have caught my...
by Dr. Natalie | Sep 23, 2011 | Dr. Natalie's Blog, Featured, Leadership, ROI of Social Media, Social CRM, Social Media & Digital Comm Education, Social PR, Marketing and Advertising
I teamed up with my friend Jennifer Tyler, @JenHowell4, at Sysomos and we did a little social media monitoring on the Netflix situation. One of the goals of this blog post is to show that data can be used to tell a story. When you tell a story, the audience listens. A...