The CMO is Dead: CMOs Use Big Data To Become Chief Revenue And Innovation Officers

The CMO is Dead: CMOs Use Big Data To Become Chief Revenue And Innovation Officers

TweetI know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing...
Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

TweetI teamed up with my friend Jennifer Tyler, @JenHowell4, at Sysomos and we did a little social media monitoring on the Netflix situation. One of the goals of this blog post is to show that data can be used to tell a story. When you tell a story, the audience...

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