by Dr. Natalie | Mar 10, 2016 | Analytics of Everything, CEO, CFO, Chief Revenue Officer, CIO, Cloud Computing, CMO, Conferences, Content Marketing, CRM, Crossing the Chasm, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Events, Innovation, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Mobile Apps, Mobile Commerce, Organizational Change Management, ROI Of Customer Experience, ROI of Marketing Analytics, Social PR, Marketing and Advertising, Women, Women Firsts
Direct Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies. On April 8, 2016, we’re...
by Dr. Natalie | Sep 2, 2014 | Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
As I was taking a briefing this morning by the CMO and team at Act-0n Software, I really saw the connection that is sorely needed between Marketing and Sales and Customer Service. Sales can often be found complaining that they’d have more sales if Marketing gave...
by Dr. Natalie | Apr 18, 2014 | Big Data, Dr. Natalie's Blog, Facebook, Social Good
The GreenPeace Report puts technology companies into groups of energy use: Dirty Energy, Middle Of The Road and Green Innovators. As an analyst, we talk a lot about the newest types of software, computers and gadgets of which need energy to run. And there is real...
by Dr. Natalie | Feb 16, 2014 | Customer Experience, Customer Service, Dr. Natalie's Favorite Book Reviews
Why is it important for brands to have a Facebook e-commerce capability? Mike Fauscette, an Analyst at IDC Consulting says, “In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.”...
by Dr. Natalie | Sep 25, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
At this conference I talked about the strategy to take traditional customer service and contact center channels and integrate them with social media. This provides companies with many advantages but it also presents many, many challenges. These short clips give you...
