Select Page
DialogTech launches SourceTrak 3.0, reinvents call tracking for digital marketers

DialogTech launches SourceTrak 3.0, reinvents call tracking for digital marketers

TweetNew Call Tracking For Digital Marketing – Well if you thought the only people who cared about phone calls to brand were people in the contact center, then you may be surprised by DialogTech’s new solution.  Actually its not that surprising me –...
NBCUniversal Launches One-Stop Shop for Data-Driven Ad Targeting

NBCUniversal Launches One-Stop Shop for Data-Driven Ad Targeting

TweetWhat is Audience Studio? NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. The media company, owned by Comcast Corp. , is introducing a new division called Audience Studio,...
Making Social Customer Care Great Marketing

Making Social Customer Care Great Marketing

TweetSocial Customer Care Social Customer Care, simply put, has become an expectation amongst consumers. Social Customer Care is one of the most important aspects of the customer experience. Telling your community that you’re accessible on social channels...
Oracle Ups the Their Analytics Game: Signs an Agreement to Acquire Datalogix

Oracle Ups the Their Analytics Game: Signs an Agreement to Acquire Datalogix

TweetWhile difficult to do and very important, offline spending and digital marketing need to get connected. CMO’s need this data to make the right calls on their marketing mix and shape their priorities. Datalogix connects offline consumer spending to digital...

Pin It on Pinterest