by Dr. Natalie | Feb 26, 2016 | CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics
What is Audience Studio? NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. The media company, owned by Comcast Corp. , is introducing a new division called Audience Studio, which is...
by Dr. Natalie | Sep 16, 2015 | Big Data, Chief Revenue Officer, CIO, CMO, Crossing the Chasm, Customer Experience, Digital Disruption, Dr. Natalie's Blog
Connected World, Disconnected Data: The Answer? IOT Cloud The combination of mobile, social, sensor, wearable and cloud technologies has triggered a deluge of data. More than 90 percent of the world’s data has been generated over the last two years. And, with the...
by Dr. Natalie | May 6, 2015 | B2B Customer Success Management, Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, Conferences, Content Marketing, Customer Experience, Customer Service, Customer Service Agents, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Software, Organizational Change Management, Social PR, Marketing and Advertising, Twitter
Fresh off the first of the digital disruption tour events, I am reflecting on the wonderful conversation that Ray Wang lead with his keynote speech, really defining this new era of business. If you want to really understand what he’s talking about, you not only...
by Dr. Natalie | Dec 1, 2014 | Big Data, Chief Revenue Officer, CMO, Customer Experience, Dr. Natalie's Blog
Wondering what consumers were interested in this year? Wondering what the top gift was? How many millions or billions of dollars of products were bought and where? How social networks played into the shopping equation? This post provides data on all of these topics...
by Dr. Natalie | Jun 16, 2014 | Dr. Natalie's Blog
Delta Air Lines’ legacy in-flight point-of-sale system (POS) system could only provide very basic transaction data for items like meals, headphones and duty-free items. Declines in credit card purchases remained undetectable until the flight landed, leading to...
