by Dr. Natalie | Feb 4, 2015 | APIs, Big Data, Chief Revenue Officer, Customer Experience, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Marketing Software
What is the API Economy? Why not knowing about your APIs, could hurt your business? One of the issues is that the APIs you currently have may not be making that seamless, contextual transition in the ubiquitous channel / device world most customers live in daily....
by Dr. Natalie | Jan 28, 2015 | Customer Experience, Customer Service, Dr. Natalie's Blog, Leadership, ROI of Social Media
This post is about five ways to deliver exceptional customer care in 2015. Customer service and support is shifting to a customer success management model. This is the ability to deliver great, consistent customer experiences across all channels that drive retention,...
by Dr. Natalie | Sep 17, 2014 | Customer Experience, Customer Service, Dr. Natalie's Blog
Trek Bicycle began was founded in 1976 by Richard Burke, president of flooring and appliance distributor Roth, and Bevill Hogg, owner of a chain of bike stores. With $25,000 in seed money from Roth’s parent company, Intrepid, Trek started to build bikes by hand...
by Dr. Natalie | Jun 30, 2014 | Dr. Natalie's Blog
The keys to New Belgium Brewing’s success are not just the beers it creates. It’s also having a focus on environmental responsibility and dedication to modeling core values and beliefs as part of the everyday culture involved in brewing “green” beer. New Belgium...
by Dr. Natalie | Jun 16, 2014 | Dr. Natalie's Blog
Delta Air Lines’ legacy in-flight point-of-sale system (POS) system could only provide very basic transaction data for items like meals, headphones and duty-free items. Declines in credit card purchases remained undetectable until the flight landed, leading to...
