by Dr. Natalie | Apr 29, 2013 | Dr. Natalie's Blog
As businesses adopt social media, executives are asking to substantiate the budget requests. While most corporate initiatives require a business case and estimated return on the investment to a business, social media is one initiative that many business leaders are...
by Dr. Natalie | Nov 13, 2012 | Webinars
I thought my readers might be interested in attending an upcoming complimentary webinar featuring myself, “How to Make a Business Case for Social Media Analysis” on Thursday, November 15 at 12:00pm EST (9:00am PST). Space is limited. Reserve your webinar...
by Dr. Natalie | Oct 31, 2012 | Dr. Natalie's Blog, ROI of Social Media
Social media has become part of most businesses marketing mix, PR initiatives as well as customer service and product innovation process. Most companies started out with a small initiative and now they want to expand that endeavor. However many businesses thought...