Crimson Hexagon ForSight™ Platform Joins Forces With Hootsuite’s Engagement Platform for Better Customer Engagement & Business Insights

Crimson Hexagon, is a provider of software for social intelligence is announcing a new app integration with HootSuite, a social relationship platform. The new integration powers social engagement for enterprises, allowing customers to gain valuable business insights and competitive analysis from online conversations.

MY POV: There’s so much data out there. And data alone is not helpful unless it can provide insights. And insights and actionable decision intelligence take the right combo of technology as well as people with the right skills to truly understand how to use these applications and tools. What’s really missing is educational systems in place to increase people’s skill sets. Hootsuite has done a great job with their University, but universities and colleges are still completely behind the 8 ball. I’m fortunate that UCLA Extension and the Summer Institute for the Center of Media, Entertainment and Sports at UCLA Anderson allow me to teach digital and social media strategy and the use of technology to scale it. But most schools don’t have real digital and social programs– yet. Business schools are way behind. There’s not a job application – even those jobs that are not directly related to digital and social — want candidates to understand and know how businesses are using social and digital.

So What’s New About This Announcement Between Crimson Hexagon and Hootsuite?

Clients who are using Crimson Hexagon’s ForSight™ platform can stream social media posts directly into HootSuite. How does this help marketers and customer service professionals? To start with they can use it to engage with consumers and take action based on deep social media analysis. The integration combining Crimson Hexagon’s monitoring technologies with HootSuite’s publishing capabilities offers an opportunity to streamline workflow and increases efficiency in social monitoring and customer outreach within organizations. In addition, the application offers customizable keyword filtering and monitoring of any brand, competitor set, or topic, lending context and improved flexibility to social media analysis.

What Is the Key Difference to Crimson Hexagon Now That It’s Connected with Hootsuite?

The key difference is Crimson Hexagon is now entering into the engagement space and enhancing what their customers see and can analyze in the feed with their advanced text and audience analytics. Crimson Hexagon customers can plug their analytics directly into HootSuite streams for real-time engagement with customers and turn social data into immediate engagement. And HootSuite’s custom filters and keyword streams empower organizations to easily identify key insights in analytics for multiple business uses whether it be in social selling, customer service or marketing.

Some of the benefits of the combined Crimson Hexagon-HootSuite app integration are the ability to:

  • Access a world-class social media data library of over 450 billion posts for real-time and historical analysis of social data
  • Engage with customers and prospects in real-time through HootSuite, add data streams to gain insights on your customers, prospects and competitors
  • Apply custom filters and analytics to your data streams, including sentiment, opinion category, gender, geography and influence score
  • Enable dynamic filtering of streams within HootSuite to view posts by keyword, handles, hashtags, date range and content sources providing the most in-depth intelligence on brand sentiment and customer opinion
  • Enable location-based customer service initiatives for targeted campaigns and engagement
  • Drive efficiency and time savings associated with post tagging and post re-categorization as part of HootSuite engagement workflow
  • Discover and compare brand and topic influencers with author scoring within HootSuite

It’s an interesting new combination of technology. The real question is — do you have the strategy and the skill sets to implement it and get a business result? Technology alone is never the answer.

Skype: drnatalie007 | LinkedIn | Google+

Catch my latest:
• Thoughts at www.DrNatalieNews.com 
• Upcoming book series: “7 Steps To Digital Customer Experience Mastery” (working title) 

SAVE THE DATE!
Constellation’s 4th Annual Connected Enterprise 
The Executive Innovation Conference | October 29th-31st

Half Moon Bay, CA | Ritz Carlton

 

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7 Steps to Create Powerful Customer Experiences and Get Social Media ROI

In this webinar with Crimson-Hexagon, I walk through seven steps that help brands create powerful customer experiences as well as where the ROI is… which seems to be difficult for some people to see where the return on integrating social media into a business is possible. Here’s the link to listen to the webinar. In particular, I show how social media monitoring is key to a social media business strategy.

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KeyNote: Who Will Lead the Big Data & Social Media Revolution? IT or the Line of Business?

This keynote at TWDI in NYC we explored Who will Lead the Social Media and Big Data Revolution — IT or The Lines of Business (Marketing, Sales, Customer Service…)

Whether its social media monitoring with software applications like Crimson-Hexagon or Fan Engagement and social media ROI platforms like Manumatix, there is tremendous value in these new applications. Perhaps the role of the CIO or CTO is to become the interpreter of software applications that analyze and use big data and social so that the line of business can reach their business goals? Many people would argue that that’s the role CIO and CTO’s have had all along…

Behind the scenes of the business potential of social media, another revolution is happening in IT departments. Social Media and other Big Data applications are provoking a tidal wave of new platforms, new development, and radical innovations in the creation of data, as well as the management and delivery of data. These trends are overwhelming the traditional approaches to data management and warehousing.

I presented the view that perhaps IT could help the lines of business by helping them understand how to apply these new types of software to their business. This means that IT would need to work very closely with the lines of business in understanding their business goals – like increase in awareness, leads, lead conversion rates, sales, customer loyalty, referrals, advocacy and loyalty.

Along with myself, Dr. Edouard Servan-Schreiber –Director for Solution Architecture at MongoDB, presented the his point of view on this topic.

In my presentation, I’ve included not only my 7 Steps for Executive Success for Big Data and Social Media, but I have also included some of the vendors that IT could be helping the lines of business choose to help them reach their goals.

The issue is that CEOs are pushing the decisions down into the lines of business. Never before have they had to really understand software to this extent. IT used to be in charge of software platforms and choices. With SaaS the line of businesses are making their own choices. Perhaps though, this additional responsibility of sifting through all the various types of software and choosing the best ones to reach the business goals could be a shared responsibility for IT and the lines of business.

What’s your thought’s on who should lead the Social Media and IT Big Data Revolution?
@drnatalie
www.drnatalinews.com

Here’s the link to the slides: http://slidesha.re/1h1wFuB

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Webinar & Slides: How to Build a Case for Social Media Funding and Expand Your Business

The rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile, et al, will be a determining factor for future business success.

biz

With competition and the influx of interactions growing daily, some departments still struggle with their social media strategy and how to build a business case for the support and funding of a social media analysis initiative.

This presentation is about discovering:

  • How to use a 4-step process to build a business case for a social media analysis initiative.
  • How to distill a business case into one simple sentence.
  • How to quantify social media benefits and the five benefit categories.
  • Case studies on how leading companies are using deep insights in social media analysis to execute meaningful actions that prove the associated business case.

Watch this webinar to see how I and Crimson Hexagon’s Vice President of Marketing, Wayne St. Amand, insights on how to make a business case for social media analysis that will improve your chances for social media budget funding and expand your business.

You can view the webinar here, and here’s the slides….

Executive Success Acceleration Firm
We work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff
310-919-8467

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on How Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
Twitter:
 @drnatalie
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts
Facebook: https://www.facebook.com/natalie.petouhoff

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Webinar: Demystifying the ROI of Social Media

As businesses adopt social media, executives are asking to substantiate the budget requests. While most corporate initiatives require a business case and estimated return on the investment to a business, social media is one initiative that many business leaders are unsure how to quantify.

Social media expert Dr. Natalie Petouhoff joins Crimson Hexagon’s Vice President of Marketing Wayne St. Amand to cover how PR professionals, Brand Managers, Product Managers, Product Development and Marketers can benefit from the deep insights that social media monitoring can provide.

In this webinar, you’ll learn:

  • Real social media monitoring case studies with the data that drove business decisions.
  • How to set-up your social media measurement program.
  • How to calculate ROI of social media.

This webinar is a “must watch” prior to planning your next marketing budget. You can view it here.

At Social Business Builders,
we work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff
310-919-8467

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
Twitter:
 @drnatalie
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts
Facebook: https://www.facebook.com/natalie.petouhoff

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Webinar Alert: “How to Make a Business Case for Social Media Analysis” 11/15 12:00pm EST

I thought my readers might be interested in attending an upcoming complimentary webinar featuring myself, How to Make a Business Case for Social Media Analysis on Thursday, November 15 at 12:00pm EST (9:00am PST).

Space is limited. Reserve your webinar seat today.

ABOUT THE WEBINAR

2.7 zetabytes of data exists in the digital universe today. Predictions estimate that 35 zetabytes of data will be generated annually by 2020.* IDC estimates that by 2020, business transactions on the Internet- business-to-business and business-to-consumer – will reach 450 billion per day.  Facebook alone stores, accesses, and analyzes 30+ petabytes of user generated data.* How do you make sense of it all?

Clearly, the rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile, et al, will be determining factors for future business success. With competition and the influx of interactions growing daily, some departments still struggle with their social media strategy and how to build a business case for the support and funding of a social media analysis initiative. 

Join Social Media ROI Strategist Dr. Natalie Petouhoff and Crimson Hexagon’s Vice President of Marketing Wayne St. Amand for an exclusive webinar. Learn how to make a business case for social media analysis that will improve your chances for social media budget funding and expand your business. 

In this webinar, we will discuss:

  • How to use a 4-step process to build a business case for a social media analysis initiative
  • How to distill a business case into one simple sentence
  • How to quantify social media benefits and the five benefit categories
  • Case studies on how leading companies are using deep insights in social media analysis to execute meaningful actions that prove the associated business case

Space is limited. Reserve your webinar seat today.

 

ABOUT OUR FEATURED SPEAKERS

Dr. Natalie L. Petouhoff ~ @drnatalie
Social Media ROI Specialist and Social Business Strategist

Dr. Natalie is an adjunct professor leading a Social Media Business Course at UCLA and at Anderson School of Management. She helps clients by providing unique business perspective on how to apply social media to business.

She uses social media assessments to determine the capabilities and readiness of an organization or department. And then can set up social media business cases, measurement programs, using social media ROI calculators to help clients to develop social business strategies, tactical and real-world execution capabilities so that social media increases the bottom line.

Wayne St. Amand ~ @WayneSaint
Vice President of Marketing, Crimson Hexagon

Wayne St. Amand is a veteran marketing leader with a track record of significantly acclerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company’s global corporate and product marketing efforts.

He works actively with the company’s customers to discover and communicate some of the world’s most groundbreaking uses of social media analysis technology.

 

Learn. Share. Grow!
@DrNatalie L. Petouhoff

For more info on my work:
Ebook
:Social Media ROI

Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Let’s Connect here:
Twitter:
@drnatalie
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts

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Webinar: How to Make the Business Case for Social Media Initiatives Nov 15th

Social media has become part of most businesses marketing mix, PR initiatives as well as customer service and product innovation process. Most companies started out with a small initiative and now they want to expand that endeavor. However many businesses thought social media was going to be “free.” They thought it would just require time on the behalf of one or two employees- maybe not even full time.

The truth about getting business results from social media is that it requires software to scale as well as to go beyond the typical posting on Facebook by many brands —  “Happy Monday!” Brands doing that are wondering where the return on investment is. Have a presence on social networks is the first step in many to see a financial gain the investment in social media. The key to success is understanding what social media software and applications are necessary to reach your business goal. And the second part is to create a business case to convince those that are not already bought into the value social media provides. Looking at the technology adoption curve by Rogers and later adapted by Geoffrey Moore, the innovators and early adopters have bought in.

The Social Media Adoption Chasm – Don’t Fall Into The Gap Because You Are Unsure How to Convince The Early Majority of the Business Case For Social Media

However, the early majority are the ones that need to be convinced that there is business value in social media. They are very pragmatic and don’t like taking risks. They want to know that what they are going to do will result in solid business results. The job of the innovators and early adopters becomes the ability to create a business case that is compelling enough for them to say yes to much larger people, process and technology investments.

2.7 zetabytes of data exists in the digital universe today. Predictions estimate that 35 zetabytes of data will be generated annually by 2020. IDC estimates that by 2020, business transactions on the Internet- business-to-business and business-to-consumer will reach 450 billion per day. Facebook alone stores, accesses, and analyzes 30+ petabytes of user generated data.

How do you make sense of it all? Clearly, the rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile… will be determining factors for future business success. With competition and the influx of interactions growing daily, some departments still struggle with their social media strategy and how to build a business case for the support and funding of a social media analysis initiative.

Join Social Media ROI Strategist Dr. Natalie Petouhoff and Crimson Hexagon‘s Vice President of Marketing Wayne St. Amand for an exclusive webinar. Learn how to make a business case for social media analysis that will improve your chances for social media budget funding and expand your business results

In this webinar, we will discuss:

  • How to use a 4-step process to build a business case for a social media analysis initiative
  • How to distill a business case into one simple sentence
  • How to quantify social media benefits and the five benefit categories
  • Case studies on how leading companies are using deep insights in social media analysis to execute meaningful actions that prove the associated business case

Space is limited. Reserve your webinar seat today.


Learn. Share. Grow!
@DrNatalie L. Petouhoff

For more info on my work:
Ebook
:Social Media ROI

Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media

Video 3: How Social Media Benefits the Whole Company

Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Let’s Connect here:
Twitter:
@drnatalie
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts

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