by Dr. Natalie | Mar 6, 2018 | Content Marketing, Customer Experience, CX, Digital Marketing, Dr. Natalie's Blog, vlogging
“Content Shock” coined by Mark Schaefer, refers to the rising amount of content posted on the internet on the various channels vs. the finite ability of people to consume all that content. In talking with Mike Barrett, he shared with me a infographic on...
by Dr. Natalie | Nov 10, 2016 | Analytics of Everything, CEO, Chief Revenue Officer, CIO, CMO, Content Marketing, Crossing the Chasm, Customer Experience, customer experience maturity, CX, Digital Disruption, Digital Marketing, Digital Performance Management, Dr. Natalie's Blog, Innovation, Leadership, Organizational Change Management
Searches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a...
by Dr. Natalie | Nov 19, 2014 | CMO, Content Marketing, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
If you have been wondering what Salesforce has been up to, they have unveiled their next generation social studio, which is now fully integrated into the Salesforce Marketing Cloud. It’s got an interesting twist in that it includes next generation social...
by Dr. Natalie | Sep 8, 2014 | CMO, Content Marketing, Digital Marketing, Dr. Natalie's Blog, Marketing Software
Most brands didn’t realize the digital disruption and revolution mean that they would become digital publishers. But at the end of the day, that’s exactly what happened. So what are great digital marketers doing to optimize content? That’s what this...
by Dr. Natalie | Apr 9, 2013 | Dr. Natalie's Blog
MediaPost released the results of the Chief Marketer 2012 Social Marketing Study, a survey of marketing professionals. While 76% of respondents are currently using social media as part of their marketing, they expressed several frustrations. SalesForce has pulled...
