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Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

I teamed up with my friend Jennifer Tyler, @JenHowell4, at Sysomos and we did a little social media monitoring on the Netflix situation. One of the goals of this blog post is to show that data can be used to tell a story. When you tell a story, the audience listens. A...