by Dr. Natalie | May 20, 2014 | Big Data, CMO, Dr. Natalie's Blog
Tealium is currently known as a market leader in enterprise tag management and solutions. Today Tealium announced new data connectors that allow enterprises to integrate rich audience profile data into leading marketing clouds, including Oracle...
by Dr. Natalie | May 8, 2014 | Big Data, CMO, Customer Experience, Dr. Natalie's Blog
Organizations are struggling to capture and interpret data that is spread across various analytic systems, each system handling different types of processing and data. The space to be the leader in big data analytics market and data warehouse is getting more crowded...
by Dr. Natalie | Apr 29, 2014 | Big Data, Chief Revenue Officer, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Marketing Optimization, Marketing Software, Tag Management
Are the cloud wars over? Many companies are or have choosen a marketing stack. The issue can be that whatever capabilities that marketing stack has, the CMO is stuck with. And it may be that the stack has every thing they need, but maybe it doesn’t. That may...
by Dr. Natalie | Apr 18, 2014 | Chief Revenue Officer
My report is about how CMOs can use big data and analytics to transform marketing decision-making and advance corporate innovation by using big data to optimize your marketing efforts. The way I went about writing this report was I interviewed both vendors and CMOs...
by Dr. Natalie | Apr 13, 2014 | Big Data, Chief Revenue Officer, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Organizational Change Management
I know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing Campaign...
