by Dr. Natalie | Mar 10, 2015 | Big Data, Chief Revenue Officer, CMO, Conferences, Content Marketing, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Internet of Things, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Social Media, Social Analytics, Social CRM, Social Media & Digital Comm Education, Social Media Gaming and Gamification, Social Media Monitoring, Social Mobile, Social Networks, Social PR, Marketing and Advertising, Social Selling, Software and Vendor Posts
The #AdobeSummit has begun and the news below, for the 6,000 digital marketers and senior leaders from the world’s top brands is being digested, while sharing best practices and networking. As a marketer, there never seems to be enough time to learn everything,...
by Dr. Natalie | Nov 12, 2014 | Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog
Companies like Apple, REI, Amazon, and Zappos are known for providing exceptional customer experiences. They’ve set the standard, and yet there are still upstarts like Everlane, Birchbox, One King’s Lane, and Zulily, to name just a few that are setting new...
by Dr. Natalie | Sep 10, 2014 | CMO, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Social Analytics
The world has gone digital, and no one feels the pressure more than the CMO. Customer segmentation presents challenges that are not possible to uncover with traditional methods. According to Forbes, “Gartner analyst Laura McLellan recently predicted that by 2017, CMOs...
by Dr. Natalie | Jul 11, 2014 | Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies
One of the most important events for people who are working very hard to create amazing customer experiences, driving revenue from marketing and reducing costs is coming up. That event is the Constellation SuperNova Awards. And the call for applying for these 2014...
by Dr. Natalie | Jul 6, 2014 | Dr. Natalie's Blog
The advancing complexity of marketing technology is accelerating and deepening the need for a greater understanding of how Big Data and marketing analytics can drive better business results. This qualitative research provided by a panel of experts (see page 18) as...
