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Adobe’s Marketing Cloud Shows How Super Bowl Can Be a Gamble in New Campaign

Adobe’s Marketing Cloud Shows How Super Bowl Can Be a Gamble in New Campaign

TweetYes, the Superbowl has passed, but I couldn’t pass up this story. In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. You can watch the clip here:...
The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

Tweet  The complexity of marketing has increased exponentially. The question on many CMO’s mind’s range from: Do I have the right technology? Am I using what I have well? What else do I need? Are my processes efficient and effective to take advantage...
Should the Chief Marketing Officer (CMO) Oversee the Whole Customer Experience?

Should the Chief Marketing Officer (CMO) Oversee the Whole Customer Experience?

TweetCustomers, Value Chain and The Customer Experience Imperative Should the CMO oversee the whole customer experience? Today, the value chain in business has gone from products that became commodities to services that fuel anticipation of superb customer experiences...
Coverage on First Day: Analyst Day at Lithium’s LiNC15 Conference

Coverage on First Day: Analyst Day at Lithium’s LiNC15 Conference

TweetAnalyst Day Review of Lithium  On this first day, we heard from not only the executives at Lithium but also customers. One study Lithium engaged in showed that while 49% executives thought that bad customer experience would drive customers away, the actual number...

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