by Dr. Natalie | Jan 29, 2016 | CEO, Chief Revenue Officer, CIO, CMO, Customer Experience, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, ecommerce, Marketing Optimization, Online Communities, Organizational Change Management, Owned Communities, peer-to-peer communities, ROI of Social Media
I remember back in 2008-2009 being asked whether social / digital / communities had any business value. To me it was instinctively obvious, but I got that it was not obvious to others. In wanting others to see what I saw, I started down the road of creating ROI models...
