by Dr. Natalie | Jan 9, 2018 | CEO, CFO, Chief Revenue Officer, CIO, CMO, CTO, Culture Change, Digital Disruption, digital transformation, Dr. Natalie's Blog, Human Capital, Innovation, Leadership, Organizational Change Management, ROI of Organizational Change Management, Social / Digital Media Listening / Monitoring/ Engagement Platforms
I was working for a company that had found themselves in a situation where they had poor morale. Raises were few, partially because of the economy and as a result, people were working very hard and not feeling appreciated. HR came to me to ask what to do. As an early...
by Dr. Natalie | Aug 18, 2015 | Dr. Natalie's Blog
Will The Mobile Device Ever Live Up to It’s Potential? Everyone in mobile commerce has been waiting to see mobile commerce take off. While individuals report it’s the one device they always have with them, the change in mobile commerce and CRM has not...
by Dr. Natalie | Apr 18, 2014 | Chief Revenue Officer
My report is about how CMOs can use big data and analytics to transform marketing decision-making and advance corporate innovation by using big data to optimize your marketing efforts. The way I went about writing this report was I interviewed both vendors and CMOs...
by Dr. Natalie | Apr 13, 2014 | Big Data, Chief Revenue Officer, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Organizational Change Management
I know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing Campaign...
