by Dr. Natalie | Nov 12, 2014 | Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog
Companies like Apple, REI, Amazon, and Zappos are known for providing exceptional customer experiences. They’ve set the standard, and yet there are still upstarts like Everlane, Birchbox, One King’s Lane, and Zulily, to name just a few that are setting new...
by Dr. Natalie | Sep 22, 2014 | Big Data, Chief Revenue Officer, CMO, Conferences, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog
In thinking about the value of the information companies can obtain about their customers, their products and services, etc… from structured and unstructured data, who do you think should lead this effort in an organization? Each department – Marketing,...