General Motors is Investing $500M in Lyft – Just The Beginning of the Sign Of Changes in 2016

General Motors is Investing $500M in Lyft – Just The Beginning of the Sign Of Changes in 2016

The Digital Disruption Is Here. The digital disruption is showing up in a very traditional industry, the auto industry. How? General Motors, with the $500 million investment in Lyft, is creating a wider-ranging strategic partnership that will include a rental program...
Dr. Natalie Keynote: Social Media And The Automotive Industry

Dr. Natalie Keynote: Social Media And The Automotive Industry

Here’s my talk on Social Media Excellence in the Automotive Industry: The summit is an exclusive environment for senior-level OEM, dealer, and finance executives in the car industry. In preparation for my keynote talk, I conducted some research to compare the...