by Dr. Natalie | Jan 6, 2014 | Leadership, Social PR, Marketing and Advertising
Thought Leadership with Mitchell Levy http://MitchellLevy.com and Michael Procopio http://MProcopio.com covers all things around thought leadership, how to become one, how to use it as a form of communication, how to help others become one. I got to sit down with them...
by Dr. Natalie | Jan 2, 2014 | Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Facebook
Driving Sales with F-commerce The key to f-commerce ROI is to make sure incentives resonate with ambassadors, influencers, and customers so that they drive sales on the brand’s behalf. That’s why I recommend as one of the first steps in social media strategy is to put...
by Dr. Natalie | Dec 16, 2013 | Dr. Natalie's Blog
Twitter keeps revamping its program ‘Twitter for Business’ frequently. Whether it’s small or big business, use of Twitter is on the rise. According to Constant Contact survey, 25 percent small business owners see Twitter effective for their business in 2013, while in...
by Dr. Natalie | Dec 7, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
The Consumer Advocacy Stage Research shows that while a customer might be temporarily “loyal,” that loyalty may not necessarily translate into consumer advocacy, the last stage in the new customer lifecycle. If the customer experience is good, often brand advocates...
by Dr. Natalie | Jul 23, 2013 | Big Data, Events, ROI of Social Media
Join the NYC Tri-State TDWI Chapter on September 19th to find out. Register here. As social media has moved from marginal to mainstream, what are the behind-the-scenes implications, prerequisites and constraints imposed by this new social media world order? What are...