by Dr. Natalie | Jun 15, 2015 | B2B Customer Success Management, CEO, CFO, Chief Revenue Officer, CIO, CMO, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Optimization, Mobile Commerce, Organizational Change Management, Social CRM
Is your brand following any of these best practices for customer experience management? Find out more at this webinar on 6 steps to superb customer experience management and here’s the research paper on best practices in customer experience management,...
by Dr. Natalie | Nov 12, 2014 | Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog
Companies like Apple, REI, Amazon, and Zappos are known for providing exceptional customer experiences. They’ve set the standard, and yet there are still upstarts like Everlane, Birchbox, One King’s Lane, and Zulily, to name just a few that are setting new...
by Dr. Natalie | Mar 2, 2014 | Dr. Natalie's Blog
Secret #3: Winning Brands Know What’s Working & What’s Not What’s the point of creating and posting content? It should be to drive business results. Content is what creates engagement and engagement is what drives business results. Here’s typical marketing...
by Dr. Natalie | Feb 23, 2014 | Social PR, Marketing and Advertising
Why did Facebook develop EdgeRank? Are you one of those brands spending hundreds of thousands or millions of dollars on creating content for social media interactions? Facebook themselves admits the average brand page only reaches 16-17% of its fans. Data from...
by Dr. Natalie | Feb 16, 2014 | Customer Experience, Customer Service, Dr. Natalie's Favorite Book Reviews
Why is it important for brands to have a Facebook e-commerce capability? Mike Fauscette, an Analyst at IDC Consulting says, “In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.”...