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The Social Engagement Rankings of the Top 15 Cosmetic Brands: Secret #1: Winning Brands Dynamically Engage

The Social Engagement Rankings of the Top 15 Cosmetic Brands: Secret #1: Winning Brands Dynamically Engage

TweetHistorically brands were managed via brand guidelines that specified font, colors, icons, visual imagery, logos, and design—all of which were incorporated in the brand’s vision, mission, positioning and benefits. The brand “toolkit”—before social media— was about...

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