Guest Post: Increase Your Social Media Engagement with These Proven Strategies

Guest Post: Increase Your Social Media Engagement with These Proven Strategies

TweetThere is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have forever shaped the way users express themselves online. Nowadays, almost...
Should the Chief Marketing Officer (CMO) Oversee the Whole Customer Experience?

Should the Chief Marketing Officer (CMO) Oversee the Whole Customer Experience?

TweetCustomers, Value Chain and The Customer Experience Imperative Should the CMO oversee the whole customer experience? Today, the value chain in business has gone from products that became commodities to services that fuel anticipation of superb customer experiences...
Continuity of Customer Experiences Drives the Future of Commerce

Continuity of Customer Experiences Drives the Future of Commerce

TweetContinuity of Customer Experience Drives the Future of Commerce. I just finished some new research on how improving online customer experiences boosts customer loyalty and revenue in matrix commerce. This survey report provides online businesses with insights...
What To Do If You Have Frustrated Customers: Transform the In-Journey Customer Experience

What To Do If You Have Frustrated Customers: Transform the In-Journey Customer Experience

TweetMany brands have been coming to me for years to try and figure out what to do about customer frustration. At the end of the day, it might be that a brand has to completely rethink of the customer experience, from the customer’s point of view. Often what...

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