Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

TweetSearches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a...
DialogTech launches SourceTrak 3.0, reinvents call tracking for digital marketers

DialogTech launches SourceTrak 3.0, reinvents call tracking for digital marketers

TweetNew Call Tracking For Digital Marketing – Well if you thought the only people who cared about phone calls to brand were people in the contact center, then you may be surprised by DialogTech’s new solution.  Actually its not that surprising me –...
Honorees Announced for the 2016 Marketing Hall of Femme!

Honorees Announced for the 2016 Marketing Hall of Femme!

TweetDirect Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies. On April 8, 2016, we’re...
NBCUniversal Launches One-Stop Shop for Data-Driven Ad Targeting

NBCUniversal Launches One-Stop Shop for Data-Driven Ad Targeting

TweetWhat is Audience Studio? NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. The media company, owned by Comcast Corp. , is introducing a new division called Audience Studio,...

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