Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

TweetSearches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a...
Adobe and Google Partner to Create a Better Mobile Experience

Adobe and Google Partner to Create a Better Mobile Experience

TweetWhat is the mission of Adobe?  To change the world through digital experiences.  The pace of change in how consumers engage with content is accelerating. So their mission is more relevant than it has ever been before. Consumers expect to connect with content...
Adobe’s Marketing Cloud Shows How Super Bowl Can Be a Gamble in New Campaign

Adobe’s Marketing Cloud Shows How Super Bowl Can Be a Gamble in New Campaign

TweetYes, the Superbowl has passed, but I couldn’t pass up this story. In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. You can watch the clip here:...
High Online Spend Expected for Valentine’s Day: Adobe Introduces Retail Innovations for Marketing Cloud and A Report on Holiday Shopping Trends

High Online Spend Expected for Valentine’s Day: Adobe Introduces Retail Innovations for Marketing Cloud and A Report on Holiday Shopping Trends

TweetAt the NRF Retail’s BIG Show, Adobe introduced several solution innovations for the Adobe Marketing Cloud that help retailers unify data, rich content, and campaign management into one platform. The new retail innovations include: Data-driven remarketing: For the...
Adobe Completes Acquisition of comScore Digital Analytix Business

Adobe Completes Acquisition of comScore Digital Analytix Business

TweetAdobe officially closed its acquisition of the technology assets and accounts of the comScore Digital Analytix business. What this means for you: Adobe and comScore will work together to ensure that the business-critical workflows that Digital Analytix customers...

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