Guest Post: Why Businesses Can’t Strive Without Social Media

Few years back, businesses had to seek the assistance of external agencies such as marketing and advertising research firms in order to promote the business. However, the increasing popularity of social media networks has changed the trend. Almost all the businesses nowadays prefer to use social media networks in order to engage with their marketing campaigns. The benefits delivered by social media marketing have contributed a lot towards the above mentioned fact.

Social media marketing goes hand in hand with social media optimization. That’s because it can assist a business to achieve website optimization in a convenient manner. In other words, social media marketing can increase the visibility of a specific business website on the internet. Plenty of social media channels, such as Facebook, LinkedIn, Twitter and YouTube are available for the marketers to engage with their marketing campaigns. People who belong to different age categories use these social media networks on a daily basis. As a result, the businesses find it as an easy task to run targeted marketing campaigns without any frustration.

Marketers will get the opportunity to increase the sales volume at the end of the day through viral marketing. It can also be used to increase brand awareness in a convenient manner. This method of marketing is known as viral because it is passed down from one person to another with the help of social media networks. The structure of social media network creates an ideal platform for viral marketing as well. Games, video clips, images and text messages are some of the tools that are being used in viral marketing campaigns. The success of a viral marketing campaign depends on the focus group. That’s the main reason why most of the companies prefer to hire social media marketing specialists in order to run the campaigns. The amount they spend on hiring experts can be considered as an excellent investment done towards the future.

Most of the business owners prefer to integrate social media marketing into their traditional marketing campaigns. This can assist them to develop the business in a convenient manner. From the recent studies, it has been identified that a business that spends around 6 hours a week on social media marketing will be able to get 50% more exposure at the end of the day. If they can spend more time, they will end up getting a lot more benefits. Apart from this, the business owners will be able to gain more traffic towards the website, increase the number of leads and create new business partnerships.

On top of everything, the business owners do not need to spend a fortune in order to run an effective social media marketing campaign. In fact, it can be considered as the least cost-effective marketing method available for the business owners. The benefits delivered by social media marketing are definitely worth when compared to the results that can be experienced in the long run. Therefore, any business can think about running a social media marketing campaign without a doubt on mind.

With the development of technology, social media has obtained a prominent place in the lives of people. Small business owners can obtain the maximum benefits out of this platform in order to enhance their business opportunities. This article will provide four such tricks, which any small business owner can use to take their business to the next level.

Use the correct social media account: All the social media networks have opened their doors for the young entrepreneurs. Therefore, you need to create a business account instead of a personal account. When the customers look for your company on social media networks, they use your business name, not your personal name. If you have more than one business, you can maintain separate pages for each business.

Keep all the posts on topic: All the posts, photos or tweets you update from your account should be related to your business and it is recommended to stay away from posting unprofessional content. Even though it is fun to post random stuff that you see on the Internet, it can harm your brand customers will not have a great feeling towards it. It is essential to use your creativity when posting from your social media accounts. For instance, you should think from the point of customer and compile the post according to their requirements.

Use interaction in all your campaigns: If customers have the chance to interact with your business, they will tend to use your products or services occasionally and they will even recommend your business to their friends. Since social media networks are the best place to interact with others, you should take the maximum advantage out of it and take necessary measures to talk with them. For example, you can ask questions from them related to a specific part of your business.

Put a stop to controversy: Regardless of what you post from the social media profile, make sure you stay away from controversy. It is a popular topic among savvy entrepreneurs that nothing will kill your campaign, more than posting on controversial topics. You need to stay unbiased at all the times and win the hearts of customers.

The effectiveness of these four tips are proven and many small business owners have used them to make a positive impact on their business. Therefore, all the young entrepreneurs can try them without any hesitation.

Now you have a clear understanding about the role that social media networks play on businesses that exist out there in the world. All you have to do is to start looking for all possible options that are available for you to promote the business through social media. Then you will be able to figure out all the paths that are available for you to take your business to the next level, along with the assistance of social media. The time and effort you spend on it will be totally worth when compared to the benefits you can receive at the end of the day.

 

Author Bio:

Ray Sherlock is the owner of Engage Hub, a Social Media Agency in Manchester, UK. We are a social media and influencer agency who have a passion for video, engaging content and disruptive campaigns.

Share