Hot Trends in Social Media Mobile Applications

Interested in hottest trends, tools, apps and advertising in the mobile space? Social Media Club LA will have David Teichner, CEO of the mobile couponing app, Yowza (co-created by actor/entrepreneur Greg Grunberg of “Heroes,”) will be joining Patrick Mahoney, VP of Strategy & Business Development from the mobile CRM solution,  Mogreet and Tim Street, VP of Mobile Video from the “smart stream solution,” mDialog, for our first SMCLA panel of the year.

They will be speaking and discussing the hottest trends, tools, apps and advertising in the mobile space and the latest mobile trends to maximize your social programs.

Image representing MoGreet as depicted in Crun...Image representing Yowza as depicted in CrunchBaseImage representing mDialog as depicted in Crun...
Our event will be hosted at: ING Direct Cafe   11175 Santa Monica Blvd, Los Angeles, CA 90025

Date: January 31, 2012 — Networking starts at 6 pm — Program begins (traffic permitting!):  7:30-8:30
Post-panel networking: 9 pm Click here to RSVP now!  Oh and tell a friend!

To learn more about Social Media Club Los Angeles, please go to

For more information about Social Media Club or to become a member, visit


David Teichner, CEO – Yowza You know him as the downed pilot from “Lost” (did I spoil it for you?) and the cop from “Heroes.” We know him as the guy who helped hire one of our speakers. Actor Greg “Grunny” Grunberg‘s company Yowza!! uses your smartphone’s GPS to do a location sweep and deliver targeted mobile coupons through its mobile app. As a consumer, you just have to download the app, switch it on and show your coupon at the register. On the back-end, merchants have the capability to add and update offers in seconds, effectively track results and dramatically increase sales by reaching new and existing customers with compelling coupons and information. Follow David at @davidteichner

In December 2011, Yowza!! hired David Teichner (@davidteichner) as CEO, who brings with him 20 years of experience as an entrepreneur with deep knowledge and expertise in retail, entertainment marketing, content development, couponing, media and advertising sales. Prior to joining Yowza!, David co-founded and led Channel M, developing in-store television networks to drive sales in retail and lifestyle environments. During his tenure, Channel M reached annual revenues of $10M, acquired a competitor, raised over $25M in multiple rounds and executed the successful sale of the company to the PlayNetwork. An entrepreneur from the start, David founded Genco Advertising while still in college.  Genco distributed student coupon books at universities, becoming the leader at each college where distributed and enjoying over a 90% renewal rate each semester.  David has been a Board Member of the Digital Place-based Advertising Association and is actively involved in the Mobile Marketing Association (@mmaglobal).

Patrick Mahoney, VP Business Development and Strategy – Mogreet Patrick Mahoney is the VP of Business Development and Strategy for Mogreet Patrick is responsible for strategic partnerships in Media & Entertainment and launching the company’s new online-to-mobile sharing platform, moShare. Patrick manages many of Mogreet’s large Network and Studio partners, including Fox Broadcasting, Red Bull Media House and The Walt Disney company.

Prior to joining Mogreet full time in 2011, Patrick served as a long term advisor to the company through his consultancy, Connected Strategic Partners. Mr. Mahoney founded CSP in 2007 and served as Digital and Distribution consultant to industry leaders and innovators including WilliamMorrisEndeavor, Huffingtonpost, Attention Span Media and Entertainment Studios.

Previously, Patrick worked in business development for Disney/ABC TV’s Digital Media Group, where he was involved in digital licensing and distribution of network shows. Patrick was involved with the development of many of the first mobile initiatives for the network including the first mobile games of Desperate Housewives and Lost, the fist mobile WAP site for the Oscars, and the first on-air SMS campaign for Dancing with the Stars.

Patrick worked as a digital media analyst for Yankee Group, where his expertise was often recognized in prominent news sources including The Wall Street Journal, The New York Times, and CNBC. He began his professional career as a consultant with Adventis (Monitor), where he advised Cable and Telecoms on Digital Expansion and M&A.

About Mogreet Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. The company has raised $14.1 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California.

Tim Street, VP MDialog The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device level ad frequency capping. Follow Tim Street at @1timstreet

By day, Tim is a VP at mDialog. By night, he’s co-hosting This Week in Media. Somewhere in the middle, Tim’s also creating, directing and producing viral videos, speaking at conferences and tweeting. His online videos have totaled more than 40M downloads – that’s not an easy feat. Tim’s speaking credits include Blog World, ComicCon, Digital Hollywood, Inbound Marketing Summit, LATV Fest, NATPE, NAB, New Media Expo, Mac World, Podcast Academy, SXSW, Vloggercon and other local and national events. Tim has produced short and long form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. In 2009, Tim was inducted into the International Academy of Web Television and currently sits on the board of directors. Tim blogs at and consults with agencies, brands, marketers, media buyers, companies, producers and individuals who wish to reach an audience on the Internet and mobile connected devices.

About Social Media Club LA

Who is SMCLA? SMCLA is a non-profit, volunteer-based club. Members of SMCLA include influencers throughout the Los Angeles community who range from tech, marketing, PR, entertainment, entrepreneurs, and media to name a few.   SMCLA panels typically draw 100-150 in-person attendees and when livestreamed, an additional 400+ who tune in via our video webcast.  Our panels have already covered the movie and music industries, branding in Social Media, search engine marketing and more.

What is SMCLA? The Social Media Club of Los Angeles focuses on the unique mix of entertainment, technology and culture that makes Los Angeles an epicenter of the next evolution of the Internet.  Founded in July of 2008, SMCLA hosts monthly panels on topical and relevant Social Media issues.

Where Do We Connect? We maintain an active newsletter and blog on our website located at that has over 1000 opted-in followers (combining Facebook, e-mail newsletter, Twitter followers and Linked In group members).  Our affiliation with the National Social Media Club chapter allows us an even wider platform to broadcast our events, articles and ideas via the website at  The National chapter’s reach extends to tens of thousands of opted-in participants and is rapidly growing, adding 2-3 local chapters each month.

Why SMCLA? Social Media is an increasingly important and relevant topic in everyone’s lives.  We’ve seen an immediate impact in social, political, business and personal lives as a direct result of social media.  Having a platform to discuss these changes gives the Los Angeles community a chance to fully understand and appreciate how our lives are all changing due to these new mediums.  Taking a step back and assessing what to do about it is an important part in furthering the platform.

How Do We Do It? Our  panels are our most important platform for gathering and discussing issues in Social Media.  We use our website to prepare for the panels and to re-cap what was discussed.  In addition to these two key areas of communication and gathering, we use many of the social media platforms as beacons for our message and to gather people into our community.

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Social Media Club LA
Dr. Natalie Petouhoff President





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