I got to interview one of my favorite people in the world, Mark Horvath. In 2008, Mark Horvath, now known to many as @hardlynormal, set out to film the stories of America’s homeless and share them with as many people as possible on InvisiblePeople.tv. Since then, he has become an internationally recognized activist and ambassador for the millions of individuals and families who reside in shelters, motels, tents along the streets and under highway bridges across the country.
Mark is changing the way people look at social media, and I’m thrilled to say that I’m going to have him speak at my UCLA class. In this interview, I got to pick Mark’s brain about social media and the great things it can accomplish.
InvisiblePeople.tv goes beyond the rhetoric, statistics, political debates, and limitations of social services to examine poverty in America via a medium that audiences of all ages can understand, and can’t ignore. The vlog puts into context one of our nation’s most troubling and prevalent issues through personal stories captured by the lens of Mark Horvath – its founder – and brings into focus the pain, hardship and hopelessness that millions face each day. One story at a time, videos posted on InvisiblePeople.tv shatter the stereotypes of America’s homeless, force shifts in perception and deliver a call to action that is being answered by national brands, nonprofit organizations and everyday citizens now committed to opening their eyes and their hearts to those too often forgotten.
In 2010 InvisiblePeople.tv launched We AreVisible. WeAreVisible.com’s mission is to give people dealing with poverty and homelessness the tools they need to get online and have a voice. The site teaches them how to sign up for email, open a Twitter account, join Facebook, create a blog and, in general, take advantage of the benefits of online social media. It also has the potential to become a model for virtual case management as it helps build a community among homeless people and support service providers.
At Social Business Builders,
we work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!
@DrNatalie L. Petouhoff
Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company
Here’s My book on How Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans
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