At web 2.o Sean was kind enough to spend a few minutes with me on the necessity of measuring your social media initiatives.
Click here to learn more about metrics and measurement by Sean: Sean Power on Measuring Web 2.0 and Social Media
You can learn much more in his book, Complete Web Monitoring, written by co-author Allister Croll. http://oreilly.com/catalog/9780596155148/
Follow Sean on twitter: www.twitter.com/seanpower
Follow Alistar on twitter: www. twitter.com/Acroll
Learn. Grow. Share.
You can find me on twitter at www.twitter.com/drnatalie