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1. INSIGHT Determining the Value of Social Business ROI: Myths, Facts, and Potentially High Returns Erin Traudt Mary Wardley Michael Fauscette Dr. Natalie Petouhoff Kathy Herrmann IDC OPINIONwww.idc.com The fastest-growing segment of the collaborative applications market is the emerging social platforms category, which achieved $370 million in 2009 and […]

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