Dr. Natalie’s applies her unique perspective on business, digital disruption and social media via her social media assessments and ROI calculators that help clients to develop social business strategies, tactical plans and real-world execution capabilities so that social media can be integrated into the business to increase the bottom line. She develops custom training programs for social business/media, leadership, employee motivation and organizational change. Dr. Natalie’s four business books and many white papers are the subject of hundreds of articles in publications like USAToday, Adage, BusinessWeek, Fast Company, The New York Times, The Wall Street Journal, Peppers and Rogers 1-to-1 Magazine and CRM Magazine as well as national television and radio. Former President of the Los Angeles Social Media Club, Dr. Natalie has held positions as a Forrester Analyst, Chief Strategist for a Weber Shandwick PR/Marketing Agency, management consultant at PWC and Hitachi and in management at Hughes Electronics, GM and GE. Dr. Natalie also teaches Social Media, PR, Marketing and Leadership courses at USC and Pepperdine University.