The Art of Transmedia Storytelling at SXSW: Summit by the Summit and Clean Drinking Water

On the Next Stage at SXSW I went to see The Art of Trans-media Storytelling with the Grammy-nominated recording artist Kenna, (Twitter handle @okKenna) with where Justin Wilkes,’s Executive Vice President of Media and Entertainment, whose credits include Nike BattleGrounds and Jay-Z: Fade to Black. They took us through the process, challenges, and opportunities of trans-media storytelling through the lense of Kenna and crew’s climb of Kilimanjaro.

How does one bring awareness to something so important and simple as clean drinking water? Do something as striking as climb Kilimanjaro and use a trans-media approach to provide a play-by-play approach to tell the story.

The lack of clean drinking water is amazing. Over 1 billion people do not have access to clean, safe drinking water. When you donate, 1 penny equals 1 liter of clean, safe drinking water. You can donate and get involved in lot’s of ways! Here’s a screen grab from their website.

Crew that Climbed Kilimanjaro to Bring Awareness About the Lack of Clean Drinking Water

Here’s the video of part of the session at SXSW on the Art of Transmedia StoryTelling:

For more information on the climb check out the site.

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