There is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have forever shaped the way users express themselves online.
Nowadays, almost every business has some type of social media account. 83% of fortune 500 companies have a presence on Twitter and over 3 million companies have LinkedIn profiles. However, simply having a social media account and posting content is not enough. What makes the difference between good brands and great brands on social is not only the quality of content, but also the level of interaction and engagement they devote to their audience. Are you replying back to users who comment on your photos? Do you regularly like trending posts within your industry? Have you developed an online personality for your brand?
Follow these guaranteed strategies and you’ll be well on your way to connecting with your target audience and increasing engagement on all of your social media platforms.
4 million likes are generated by Facebook users every minute.
Liking is one of the most important aspects of social media. So hop on the bandwagon and click the thumbs up button! It’s important to like something when you see that it pertains to your business because you’re not only engaging with your industry, but you’re also connecting with accounts who share similar interests. Over time, social media platforms will start to see patterns in the content you’re liking and expose you to more related items. The great thing about Facebook is that if you have a particular reaction to a post, you can choose that instead of just thumbs up. Choose the laughing emoji when something is funny or the angry face when you’re upset. The important thing is when you react to a post, you begin to get filtered into a particular niche. What you discover in that niche is other users who belong there as well.
Those users are your target audience. So be friendly and say hi! Put a huge emphasis on liking content in your social media marketing strategy. Give users a like on their posts and explore what you have in common. These users will start to recognize your name and become familiar with your online presence. With one click and some curiosity, they could end up on your page! Don’t be stingy with likes, spread the love and watch it return back to you.
Instagram generates over 3.5 billion likes a day and its usage has doubled in the last two years.
Much like Facebook, the way you’re able to connect with people through Instagram is by liking photos. Some users will exercise proper etiquette and like one of your photos in return for your like, but other times it just might not happen. That’s okay though, there’s no limit on the amount of posts you can like, so go ahead and double tap on posts that are relevant to your industry!
100 million people take social action on YouTube every week in the form of likes, shares, or comments.
Commenting is just as important as liking for the same reason that you get to interact with your target audience and engage in your community. The difference with a comment versus a like is that you have the opportunity to communicate your unique perspective on a topic.
You can answer questions on trending posts, offer insight, or type something reactionary. This will help increase your engagement because users can actually see what you’re thinking. They can go off on your ideas or like your comment in agreement with what you’ve said. Comments provide another opportunity for users to engage with your brand. Be social and leave a comment!
500 million Tweets are sent every day, which translates, to 6,000 Tweets a second.
Twitter is all about the short and the sweet. Essentially, Twitter is a string of comments. The way you get your brand to increase engagement on Twitter is by participating in the never-ending dialogue. You can do this by liking, commenting, and most importantly, retweeting.
Twitter is a little different from other social platforms because it has a higher frequency of posts. According to Neil Patel (social media marketing maven and co-founder of KISSmetrics) the optimal amount to post on Twitter to increase engagement is 1 – 5 posts a day. Plan your posts beforehand or retweet other authorities within your industry. Keep up with the pace of Twitter so users can recognize your effort.
The 14 most popular posts on LinkedIn are all about advice in the workplace.
LinkedIn is the platform business professionals go to in order to apply for an internship, look for a job, or expand the range of their professional network. What users are looking for on LinkedIn is the means to gain a better standing in their career. This can be in the form of acquiring a job or the knowledge to gain better skills. Your posts on LinkedIn should be about interesting water cooler topics professionals can read in their downtime. It’s perfectly acceptable to be on LinkedIn during work, so keep your content related to the workplace if you want to see engagement from this audience!
A Quick Recap
Social media marketing is genuinely about being social on the screen. If your brand is
participating in the social aspect of each platform, you will begin to see engagement rise because your account is active. It’s important to keep that part of social media in mind because it shows your followers you understand how to use their media! Let’s Recap:
- Facebook – Like posts that are related to your industry
- Instagram – Double tap appropriate photos in your niche
- YouTube – Provide insight, leave a comment
- Twitter – Keep up with the pace of tweets
- LinkedIn – Make it about the workplace
Therese Palmere is a passionate content writer at Aumcore. Aumcore is a New York based digital marketing agency offering solutions from creative social media campaigns to SEO and web design driven by results.