Dr. Natalie, a former social media Forester Analyst, heads up the Social Media Executive Education Division at UCLA and is President of the Social Media Club Los Angeles. Her experiences as an Ad Agency executive and management consultant provides unique business insights that she shares as an accomplished keynote speaker, quoted expert and featured guest expert on TV and radio.
Dr. Natalie helps companies understand how social media affects the bottom-line and to create executable strategies that provide real business value. She does this by benchmarking the “As Is” state of social media initiatives and compares them to “Could Be” via best practices. With this insight, businesses can create a world-class social media and digital presences and monetize their investments. Dr. Natalie wrote the world’s first social media ROI calculator.
